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I would love to hear about the tactics you guys use.

Is it merely creating a landing page and driving traffic to it? If yes, how do you drive traffic? Social media? PPV/PPC ads? Solo ads? SEO?

What kind of lead magnet do you use? eBook? Video course? Email series?

What do you think works best in 2019?

Looking forward to hearing from you.

Yes. You have a great offer and give readers a reason to opti.
To your mailing list.

If you own a blog and you are generating organic traffic then content upgrade works perfectly well.

Ebooks are awesome and you need to follow up with those subscribers. You have to focus on sending relevant emails

For instance if your are teaching people how to get rid of acne then
All your newsletters could be about how to get rid of acne. Advices, some free resources, pdf and much value to build that important trust to get sales. Then show me the right product they really need.

Good luck

You can have a great offer with tons of value to get options
Another way is to offer a follow up sequence. Also content upgrade is an amazing tactic to get leads from relevant articles