10-18-2019, 05:53 PM
F#ck Content Marketing: Focus On Content Experience to Drive Demand, Revenue and Relationships by Randy Frisch
ISBN: 154451364X
NOTE from G.S. - This is a very interesting book for me. I read a lot on Content Marketing (and marketing in general), marketing funnels, marketing automation, and how to use those to move people into action. This book gave me some wisdom nuggets to think about...
F#ck Content Marketing isn't a book for content marketers.
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the reality is, that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.
In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale—as well as identify and ramp up the key players in your organization who need to own this process.
Magic Button :
Reps are always appreciated!
Cheers,
G.S.
GordonShumway