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Full Version: [Get] Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
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CONTENTS
INTRODUCTION
PART ONE: UNDERSTANDING HUMAN BEHAVIOR
1. WHY DO WE BEHAVE THE WAY WE DO?
2. WHERE MARKETING AND RESEARCH FALL SHORT
3. WHAT IS BEHAVIOR DESIGN?

PART TWO: THE MINDSTATE BEHAVIORAL MODEL
4. ACTIVATE THE GOAL
5. PRIME THE NEED
6. FRAME THE CHOICE
7. TRIGGER THE BEHAVIOR

PART THREE: APPLYING THE MINDSTATE BEHAVIORAL
MODEL TO MARKETING
8. APPLYING THE MINDSTATE BEHAVIORAL MODEL
9. MARKETING TO MINDSTATES
CONCLUSION
APPENDIX
ACKNOWLEDGMENTS
ABOUT THE AUTHOR

https://www.solidfiles.com/v/kGp4KL2jBXa8L
Thank you, reps added!
You're welcome, Suedove.
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