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Seducing Strangers
How to Get People to Buy
What You're Selling

(The Little Black Book of Advertising Secrets)

[Image: ice-screenshot-20230210-074317.png]

IMPORTANT NOTE: I am posting multiple mirror links for those of you who still want this but may have problems using Solidfiles links. I need to say, though, that some of you act like you don't READ. Lots of contributors here have routinely named the ebook sites where you can find the downloads for most stuff shared on BBHF yet you continue to post asking for re-ups; on specific file hosts, no less. This stuff is out there, people... LEARN from other people here. Go to these ebook sites to look for files you can no longer download. That's what I did to find them!!! I uploaded this book to Mediafire because most people can use it without issues but go to Library Genesis, Z-Library and PDF Drive (among other sites) and you can get this stuff without waiting for someone else to do it for you. SMH!

ABOUT THE BOOK

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.”

Joshua Weltman knows just how to do that, and teach others how to do it, too.

An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

Weltman identifies the four elements of selling --- one of which is behind everything from a national television campaign to an email blast.

There’s the ad that...
* Makes people curious (want to know more?)
* Creates a sense of urgency (limited time offer!)
* Increases market share (why we’re unique... or just better.)
* Protects margins (thank you for your loyalty.)

And then Weltman explains how to employ these strategies, including:

- The six words that win business
- The four kinds of stories
- What to do if your product sucks
- Why lying in an ad will never pay off
- Why information reduces doubt
- How to think like a force-multiplier
- Why different is better than better
- Why to remove jargon and acronyms and reveal ideas and relationships

Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.

Quote:“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.”

— from the Foreword by MadMen actor Jon Hamm

GET IT HERE: Please use the slider bar in the opened window below to see all of the links.

Magic Button :

VIRUS TOTAL
https://www.virustotal.com/gui/file/ae02...837c119384
File name: Seducing Strangers_How to Get People to Buy What You're Selling
(The Little Black Book of Advertising Secrets)(PDFDrive).pdf
File size: 3.85 MB
Detection ratio: 0 / 62
Analysis date: 2023-01-31 18:51:05 UTC

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Layna61524

Thank you for the share. Max reps.

Thank you Layna! :)

awesome share! Thanks mate

Thanks Layna
reps

You're all very welcome. Enjoy the share!

Thanks

Layna61524

Layna61524, thank you kindly +5 and all that.

sprawn

Thank you, sprawn. I appreciate that.

Thanks

Layna61524

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