08-22-2019, 01:51 PM
Triggers is a simple, common sense guide to understanding the motivations and emotional hot spots for your prospect. Joe uses his experience to bring out the concepts in his book. The book contains 30 tools, which if used properly will help you control the minds of your prospect and lead them to take the action you desire.
This book is a must read for those in marketing, advertising, sales, copywriting and any other profession that utilizes the art of persuasion.
Triggers could have included exercises that the reader could try to see if she really understands the concepts as outlined. It would have moved it from being just a reading book to an interactive learning device.
Nonetheless, the benefits are boundless. Triggers will help you to connect with your prospect, engage them on an emotional level, plus it equips you to overcome resistance--the "No Factor."
This book is a must read for those in marketing, advertising, sales, copywriting and any other profession that utilizes the art of persuasion.
Triggers could have included exercises that the reader could try to see if she really understands the concepts as outlined. It would have moved it from being just a reading book to an interactive learning device.
Nonetheless, the benefits are boundless. Triggers will help you to connect with your prospect, engage them on an emotional level, plus it equips you to overcome resistance--the "No Factor."
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I will not get tired sharing!
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