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ATTENTION COPYWRITERS --- J Peterman Owners Manual 72

Do you write copy for your Amazon Listings? Or Ads for your Shopify store?
Here is a manual from the famous catalog, J Peterman Owners Manual 72.
Read it for ideas and inspiration...

Most people associate J. Peterman with his Seinfeld character, the eccentric, peripatetic businessman played by actor John O'Hurley. The real J. Peterman, however, is Lexington, Ky., entrepreneur John Peterman, a former Pittsburgh Pirates second baseman who founded his eponymous retail business in 1987 with a single item of clothing, the horseman's duster.

The J. Peterman Company and its fashion/lifestyle catalog (the "Owner's Manual") attracted well-heeled consumers and celebrities such as Clint Eastwood, Paul Newman and, of course, Jerry Seinfeld, who began parodying Peterman and his exuberant catalog copy on his show in 1995. Thanks to the exposure, investors lined up, and J. Peterman expanded, quickly opening 15 stores across the country. But cash flow never caught up. The business went bankrupt and was ultimately sold to Paul Harris Stores.

In 2001, after Paul Harris went bankrupt, Peterman was able to buy his brand back (with O'Hurley as an investor). However, returning J. Peterman to its former glory was slow going and required some reinvention...

READ MORE HERE:

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https://anonymiz.com/?https%3A%2F%2Fwww.sfgate.com%2Fhomeandgarden%2Farticle%2FJ-Peterman-is-back-This-time-the-catalog-king-2714289.php
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Get It Here:

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https://www27.zippyshare.com/v/XCcc30mN/file.html
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VIRUS TOTAL:
https://www.virustotal.com/gui/file/48ce.../detection
0/52


I hope this post brings you value. Enjoy!

Thanks for reading!
crimsonHat

P.S. My heartfelt thanks to layna61524 for motivating me to post.

Thanks @crimsonhat Repped , btw cant use it without a password ! Tried the regular forum pass but doesnt work , any pointers ?

Hi layna , Thanks for long reply , as you said i already know the forum password let me try it again . I was genuinely trying to ask a question , no worries, as i said will try again .

I checked to make sure the password works and it does.

@holymoo: You might want to retype the "regular" password. If it still doesn't work,
download the file again. But be certain that it does work. Please let me know how
it goes.

@layna61524: Your efforts to help this forum are super.

Everyone new to posting here (or just wanting to improve their posts)
should read layna61524's guide to posting.
I was hesitant to post because I didn't know how. layna61524's guide made it
really easy.


Get It Here:

Magic Button :

Code:

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http://bestblackhatforum.com/Thread-GET-HOW-I-PREPARE-POSTS-TO-SHARE-STUFF-ON-BBHF?highlight=How+I+Prepare+Posts+to+Share
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crimsonHat

As stated earlier, the password is fine and the download was flawless. Thanks and reps to the OP.
I'm not interested in the password or any of that other stuff - I'm interested in the quality of the share. This is brilliant stuff. If you are interested in copywriting, you NEED to read this stuff.
Peterman has a way of writing that is almost totally unique. Long copy, sure -but boring, hardly.
If someone had told me years ago that I would enjoy reading a catalog I would have thought they were crazy. I'll read this one many times.
In a world where rappers with vocabularies consisting of 'sluts' and 'ho's' seem to dominate, I'm not sure where Peterman fits in . . . BUT I am sure if you have a distinctive product to sell, you would do well to study Peterman and tell a story about your product the way he does . . .
Sorry for the rant.
Cheers,
NoJob

@NoJob, I feel the same way about this material. Great stuff!

Great catalog and remarkable copy! Truly brilliant! Thx OP for the share.

No. 169, 170, 171 :
https://www.jpeterman.com/

Reps Added! Awesome Share!