I think this is a good thing. I love meat, but I always feel really bad when I think about the animals who had to die so I could eat them. But I don't like veggie meats, so I keep buying it. I think it would be a great step for the world and it will enable more people to be fed who maybe wouldn't be otherwise. But the cattle company is gonna fight tooth and nail and they've got the world's best copywriters on their side. The labmeat folks are going to need to hire some world class marketers of their own if they wish to survive the media wars.