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Quote:EVENT SYNTAX
Below see the SYNTAX for the event (NOTE: Sessions are subject to change)

DAY 1

Why Offers Matter

Everything Starts With an Offer

Most Valuable Skill In The World
How Offers Build Companies
How Offers Build Products
How Offers Sell Books
How Offers Make Deals
How Offers Build Relationships

The Concept of This Workshop

Learn The Hard Way - Fast
30 Years of Experience in 2 Days
My Usable "Fake It Till Yo Make It” Formula
You’ll Leave with a 2 Day Framework
Phase 1: Understanding Human Buying Behavior
The Five "Cult Laws" that drive sales- Day One 30 Minutes

Supporting Peoples Dreams
Setting Aside Peoples Fear
Justify Peoples Previous Failures
Confirm Peoples Suspicions
Cast Stones at Peoples Enemies

Buying Behavior - Day One 60 Minutes

The “Three Brains” we use to buy
Activating Buying Brain Chemicals
The Scale Effect of EVERY Purchase
72 Reasons People Buy
22 Reasons Why People Don’t Buy
Gaining Micro-Commitments
Leveraging B.U.D.A.’s for Authority
Using Premiums to 4X Your Conversions
Phase 2: Critical Research
5 Big Questions - Day One 60 Minutes

What is The Mission of Our Offer
Who EXACTLY is our Market Avatar
What Do Secretly Value (Dreams and Fears)
What is our USP or Unique Selling Position
What is the “Keystone Statement” that Sums up our USP
What is our Position in the Market
What is the Tone of our message (Positive/Negative)

Competitive Research - Day One 30 Minutes

My Three Color Print and Highlight Excercise Completing The Differentiating Value Chart
Planning - Day One 30 Minutes

Building Your Vocabulary List (LSI)
Building Your Questions List
Staging The Tone of Your Transitions

LUNCH

Writers Tools - Day One 60 Minutes

Editing Apps
How 4th Grade Reading Level 4X $1B in Sales
How to Sever Sentences for Better Digestion
The 3 Line Paragraph Rule
How to “Coffee Shop Talk” To One
The Magic of Single Syllable Words
Leading With Strong Action Verbs
Ditching Passive Voice
Voice Editing

Read back 3X live editing (Natural Voices)

Trigger Word Guide (Provided)

How to use my 20 year trigger word directory

Story Card Box and StoryCards

How To Storyboard Your Offers in 30 Minutes FLAT!
Phase 3: The Offer Formula
Now we start writing or dictating

Things to Remember Sequence Matters - Day One 30 Minutes

The K.I.S.S. Scanning System
Speed - Don’t Skip Steps in the Journey
Gaining Time Commitments
Gaining Micro-commitments
The Sub-Headline Skeleton

—— Start Writing ——

Promise - Day One 60 Minutes

Call Out To Your Audience
Using Grabbers Get The Prospect’s Attention
Promise The Dream (The Main Headline)
Back It Up and Name The Enemy (Deck Copy)
Choose a Supportive Outcome Image
Intro - Day One 60 Minutes

The Cold Three Question
Open Imagine or Pain
Remind Them Not Their Fault

Your Hero Story Arc

Things Were Normal
Inciting Incident
Antagonist
Aid of a Friend
Ups and Downs
Impossible Tragedy
Solution Release
Better Than Ever

Earned Authority

Accomplishments
Celebrity Association
Publicity Awards

Commitment - Day One 30 Minutes

Inoculate Against Known Objections
Give Hope Via Future Casting
Dangle The Last Step (The Easy Button)
DAY 2

Your Solution - Day Two 90 Minutes

Clearly Define Their Desired Outcome (Better be Right)
What They Don’t Want You To Know (Hidden Secret)
Might Know, Probably Know, Don’t Know

Name The Solution (i.e. F.I.B.S)
Explain The Pain to Create
Stress The Ease of Use
Demonstrate The Speed of Results
How It Works - Day Two 30 Minutes

Explain The “What” Step-by-Step (Not the How)
Good but Incomplete
Give Context To The Importance of the Solution
Help Them See The Vision
Show SOME of the Steps-Within Steps

Pre-Close - Day Two 60 Minutes

Sell The Idea (not the product)
Eliminate ALL Other Solutions
Create Benefits “SO” Bullets
Show 3rd Party Social Proof
Ask For Commitment to the Mission

Transition - Day Two 30 Minutes

60 Second Recap: All They Have Learned
Future cast more
“Imagine" emotional benefits
Ask 6 “Yes” Questions
The AMAZING Two Choices
Transition to Close
Offer - Day Two 90 Minutes
Explain Your Offer in 200 Words
Tease with Blind Bullets
Build Value With Price Comparisons
Price Then Reduce 2-3 times with a Reason
Stack Bonuses to Drive Value

Close - Day Two 90 Minutes

Make your Clear GAIN CTA #1
Offer a CRAZY Guarantee (like the Triple)
Inject Scarcity with Monetary FOMO

Make Your Clear LOGIC CTA #2
Warning PS - Remind them what happens if they DON’T Buy
Recap PS - Recap the offer in one paragraph.
Benefits, Results, Value, Guarantee and Scarcity

Make Your Clear FEAR CTA #3
Objections as FAQ’s
Make 3 More CTA’s 4-6 After Each 2-3 FAQS

Phase 4: Profitable Copy Editing

Editing Exercises - Day Two 90 Minutes
Use Stronger Verbs Eliminate Passive Language
Cut Boring and Redundant Text
Assure Readability Score of 4th Grade or Below
Voice Test 3X With Live Edit
Perform the Stand Alone Scan Test
Run The I.O.U. Test
Hold a C.U.B. Review
Create Image Captions
Underline, Bold, Italics and Caps Spelling, Grammar and Punctuation