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What to do what to do… Suddenly the affiliate network you loved for
many years owes you thousands of dollars, has nearly ceased bringing on
new offers, and your affiliate manager completely ignores your emails,
phone calls, and text messages. If you’ve been involved in the
performance marketing industry online and have ran any amount of volume
over the last year it’s very likely you have a story such as this. Is
the sky falling? What should you do in 2012?
The performance marketing industry online is not dying and is still
very much alive and growing. What is dying is the poorly managed
affiliate networks that let greed takeover and ignored simple
economics. I get it… That re-bill money was so easy. It only made
sense to pay affiliates weekly hundreds of thousands of dollars to keep
their volume coming. It only made sense to allow the use of
non-compliant pages to boost conversion rates an extra percent. Who
doesn’t want to make seven figures a month? While in business school we
studied a lot about risk vs. reward. When greed took over many
companies simply threw this out the window; “Forget the risk let’s just
focus on the reward…”

Last January at Affiliate Summit West Ruck and I spoke with many
affiliates who came to us asking “what the hell” they should do because
it was no longer as simple as ripping a landing page, throwing some
traffic at it, inserting an affiliate link, and collecting thousands of
dollars daily. What we told them and what we still say to this day is
it’s time to “start thinking like a marketer.” This was the reason for
launching IMGrind. We wanted to show affiliates, marketers,
advertisers, etc. that there are many ways to make money online.

Affiliate marketing has always been around in some form or another.
Companies are always going to pay out commissions for promoting their
products and services. Also there are still a lot of very good
affiliate networks out there. I particularly find it amusing that some
of the most successful ones are ran by 20-year-olds that have a “nack”
for business.

If you’re a member of our Community or have read our blog since we started in June you know how high up we are on the whole lead generation arbitrage
concept. This gives you much more control over your business. You’re
able to collect leads, monetize them with both affiliate offers and your
own offers. This way all of your eggs are never in one basket. With
your own lead gen offer you’re able to generate traffic multiple ways
and aren’t limited to one or two sources. It’s a win-win situation.
While it does take a bit to get your conversion funnel down, slow and
steady wins the race. Look at it this way… If you have 10 lead gen
funnels each generating $200 a day that’s $2,000 a day profit all coming
from multiple sites. That’s a yearly salary of $730,000 – more than
most doctors, lawyers, or other profession.

As we prepare to enter 2012 make sure you’re working with affiliate
networks that have their shit together and ones that are diversified.
Ones that are ran by affiliates understand the cash flow situation and
many have properly evaluated the whole risk vs. reward scenario. Things
in this industry have certainly changed over the last twelve months but
change is not a bad thing. Adapt, develop, and progress and make 2012
your best year ever!