Hey California... again many of your points are well taken and I agree that this IS an important conversation.
Speaking specifically about Messenger Bots, I think the automation of instant communication with clients and prospects WILL most certainly increase conversions... That said, I ALSO agree that there are going to be a bunch of nubie, non-educated and ignorant people who will use it incorrectly and spam or even annoy the hell out of their "crowd" if they are lucky enough to build one.
This is where Education (and forums like this) sets US apart from the idiots who are only looking for the quick money at any cost. Sure a case study would be awesome, but there are MANY case studies that show "Follow Up" increases conversions and Messenger Bots (when done correctly) can offer an automated solution that gets opened at a staggering rate compared to emails. So in this an many other scenarios you are correct in saying it's a BETTER method than old FB marketing.
Here's the thing "that MOST" of these "Guru's" won't tell you (but mostly because they don't understand it themselves)... In order for something like Manufactured AI to work (which essential Bots are)... YOU, the business owner NEED to get into the mind of your customer and understand THEIR language AND THEIR buying psychology... otherwise it WILL fail and this can happen through your own experience, studying top notch copy writers or just sheer luck... the first 2 ultimately make YOU a better business person at the end of the day.
Banner Blindness is common in EVERY Marketing platform, BUT that's where the creativity and ingenuity of an Entrepreneur comes into play and when the cream rises to the top. Sure maybe one day it will start to surpass email inboxes, but at that time something new will come along and we'll all adjust...
I agree with your original statement about it being overrated... but the thing I think you are missing is that EVERYTHING starts out as seemingly "over rated" until it catches on and becomes industry norm or the public standard... think about how over rated and absurd the idea of a 146 character message is OR a message that self destructs after ONE view... and if you had the chance to be there at the beginning of Twitter or SnapChat and said no, you'd be kicking yourself HARD right now... that to me is not enough to discard an up and coming technology that works on a platform already accepted by billions.
As for it becoming "spammy", FB already has a bunch of rules and terms of use applied to Messenger Bots and from what I hear, they are pretty strict with imposing them... so it would be wise to know the rules for those who choose this as a path.
As for your point about "not" being able to use Bots until you have a large crowd? That's JUST not accurate, I've had a demo bot running for over 2 months with 3 people to test a very thorough follow up system and it work on autopilot PERFECTLY so far.
Your voice is heard my friend, thanks for starting a very important discussion, because as new technologies arise (every day it seems) for those of us crazy enough to play in the marketing arena... it's smart AND important to have open discussions that don't knock each other down, but open up a space for intelligent and stimulating conversations.
Cheers mate... Now IF only I could of had a d*** BOT automated with this kind of response, I could have save SO much time... LOL...
(08-15-2018 11:36 AM)California Kid Wrote: [ -> ]your confusing something though when you are talking about facebook. i wasn't talking about faceook as a marketing platform. i was specifically talking about message bots on facebook.
it's why i was wondering if there were any case studies. NOT on the bots themselves, but as a split test to see where the money is at. obviously when i talked about it, i was assuming based on my own personal experience with how things work. i also mentioned that the bots WILL will. BUT, is it better than the old methods of facebook marketing? in my opinion, no. i could be wrong.
also, the bots have a high risk of being abused and be spammy. so the question is, will facebook limit the fuctionalities of what is allowed and will the method of using bots on facebook work in a year? the other question i have is if people gt too used to the bots and the messaging system, they are going to turn out like banner ads and people will start to have a blind eye to them. or it will turn out like checking our own personal email with spam in it. we know which messages to open and which NOT to open and read.
now here is what my experience tells me. nobody wants to be sold. people want to search for information and make a decision based on the information they gather. this can ALL be done on a facebook page without a bot and at no risk of offending anyone.
listen, there is a lot of stuff these sellers aren't telling you. i've seen case studies on some bots and one of the things beside the above that sellers don't tell you is that you have to build up your audience before you can even use them. so these bots are really only for experienced marketers who have already built up an audience. you think these bots are useful for a newbie? think again. now my guess is that the experienced marketers WILL try the bots but they will fizzle out that marketing plan over time realizing the pitfalls of it over time.
again, i could be wrong, but i am stating things that non of these sellers are willing to tell people. it's something to think about and be aware of at least