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When it comes to eCommerce, the first preferred choice is Facebook for marketing. It is quite understandable because of the reach, in the recent times I have seen lot of them saying that Facebook is become expensive in terms of marketing.

I believe that for any business to grow diversification is required and the same is true for generating traffic.

I want to know your opinion on using Google Adwords for eCommerce.

When it comes to Google Adwords, what is the #1 struggle you are facing at the moment?

# The right keywords at an affordable price
# Use of adblockers against even unobtrusive advertising
# Regulations which make advertising seem like a PITA