04-26-2018, 08:13 AM
THE SECRETS OF WORD-OF-MOUTH MARKETING
How to Trigger Exponential Sales Through
Runaway Word of Mouth
How to Trigger Exponential Sales Through
Runaway Word of Mouth
![[Image: 2018-04-25_1301.png]](https://content.screencast.com/users/layna61524/folders/Jing/media/409d6764-ea13-4b17-a975-48ea0e8320df/2018-04-25_1301.png)
LAYNA'S NOTE: The forum search feature is as moody-as-hell and I'm growing weary of it! I searched both the forum TITLES and POST fields for this e-book by name. I came up empty for TITLES and got a fatal error message for POST. So, unless someone else can show it being shared here, I'm sharing this.
ABOUT THE BOOK:
In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener.
The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost!
This is especially good news for any seller of products or services who must maximize every marketing dollar.
Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors.
This matrix is followed by step-by-step guidance on how to…
* Target the predominate adopter type (innovator, early, middle, late, laggard)
* Create the content--the actual words--needed to accelerate the process
* Identify the sources and delivery mechanisms that will be most persuasive
* Use a wide variety of the methods that trigger runaway word of mouth.
Copyright 2001 , 272 pp., PDF
GET IT HERE:
Magic Button :
VIRUS TOTAL:
https://www.virustotal.com/#/file/25bf0a.../detection
File name: The Secrets of Word-of-Mouth Marketing.pdf
File size: 995.5 KB
Detection ratio: 0 / 61
Last analysis: 2018-02-24 08:55:55 UTC
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