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Quote:11 years after it's written, this book is still relevant. Why? because the author gets to the heart of the matter, and unapologetic in his defend of a healthy Capitalistic system at work, which benefits not only the proprietor, but also the community in which the businesses are conducted.

If you are thinking of starting your own business, get this book and immediately read Chapter 1, 14, and 15. This will let you quickly reap the mental preparation that you will need as you embark in your journey to success. Then you can take your time to read the individual mini-biographies of people who choose to care and have a purpose behind their businesses, contained in the middle chapters.