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Thanks RegaLives for the additional whitepapers and info.

(04-05-2018 06:01 AM)Bobhenry Wrote: [ -> ]REVIEW:
I'm not a member myself but saw this is on a VIP thread- would be interesting to hear comments from anyone who saw it there.

Anyway - this is ostensibly about using Google Nearby and Eddystone beacons for proximity marketing. On the face of it, it sounds great - something new and interesting. The clue to the weaknesses in this offer is in the fact that there is very little detailed information about the use of beacons, and what info there is, is provided by someone from the beacon supplier. This tells me the author doesn't really understand the tech - HUGE red flag.
Anyway - if you're looking for ways to sell stuff to local businesses, there's some interesting material inside. But don't try to sell them beacons, because there are more holes in this proposition than a Swiss cheese.
In short: it really isn't as simple as sending advertising notifications to Android phone users without them having to do anything. There's no magic that can force your marketing proposition onto a target phone without their knowledge or permission. In reality, the chances are that no-one is going to see these notifications, so it's all pretty pointless.
I'm sitting her with a beacon on my desk and I've been testing it all day: the fundamental idea is flawed.

There are a lot of holes in the product from pricing to actual usage to actual possible conversions. You'll notice the whitepapers are actually opposite of what this product says.

I have 10 beacons right now and had bought one several months ago. They are much harder to configure than the product shows and the beacon manufacturers lead you to believe. You can do every step correctly and it still won't work. Then you troubleshoot one thing and it brings you to a new issue. Then you finally get your message on but it doesn't show up on phones. Then you'll get one beacon to work properly and the other doesn't using the exact same steps.

This isn't the holy grail of marketing. It could definitely work but not as most people would imagine. The ads don't create a sound or notification that is easy to be found. You have to be at the business location and either pull down the notification area or look for Nearby notifications (who does that?). The ads aren't as prominent or easy to see as you would be lead to believe.

Let's say 1000 people pass your business daily, you'll be lucky if a few people actually see your notification unless you tell them to specifically look for the notification. There is still a lot of value in that.

I'm working now on a hopefully simplified solution. I hope to have it ready soon but I still need to do more testing.

I'm a mobile app developer, ios and android. To do this, you will need:

1) Beacon hardware, like eddystone or cubeacon, $100 for 3 pieces, each have range around 50-100m, so in most case one is enough for one store. One beacon can last for 30 months depend on the type and battery. Beacon only able to send data, you can't collect data.

2) You need to develop mobile app for the client. They need to install the app on their phone, but no need to run it. Bluetooth must be on and connected to internet. Once they are on the range, the phone can open the app, depend on how you develop the app, you can notify user via push notification or show any content within your app. In most case, special discount for this user only.

3) You need backend service for mobile app and to manage the beacon, user and promotion.

That's it. It is not so easy, but doable and you can make a lot of money. :)

Regalives and Nobitanobi, repped ya for practical info!

Any specifics you'd like to share (publicly or privately)?

Crap, I've spent so much time researching this and just ordered 3 units. Looks like a wasted time and money - overhyped tech.