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Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.


http://www49.zippyshare.com/v/KHhZNIGG/file.html

Thanks for the great share!!! Max Reps added!!!

Excellent, thanks and repped.

link is dead

(08-27-2018 11:48 PM)mihai Wrote: [ -> ]link is dead

Re-upped

Excellent, thanks

Thank you SHINOBI NINJA for the original share and
Thank you compstuffs for the re-up.
Much appreciated.

(08-28-2018 01:36 PM)compstuffs Wrote: [ -> ]

(08-27-2018 11:48 PM)mihai Wrote: [ -> ]link is dead

Re-upped

Code:

https://www60.zippyshare.com/v/t6WYblM9/file.html

Thanks for mirror

Thanks for the share Shinobi, but it's down. I hereby submit an eternal mirror:

http://libgen.io/book/index.php?md5=4BEC...69B7AAE865

Enjoy.