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OK copywriting aficionados, this is a classic written by a forgotten ad man from the 1940s. Bedell was a retail guy, as well as a direct mail guy. He’s the King of Short Copy. Applying lessons from these “old dead guy” books always takes some thought, but personally, I find Bedell's insights are really useful for writing Facebook ads.

Anyway, if you find value in works by Claude Hopkins, Robert Collier, Victor Schwab and those types, you’ll probably appreciate Clyde Bedell also. (Note: Paper copies of this book go for over $100 on Amazon).

Good luck and hope it helps!

https://www.kennewhouse.com/wp-content/u...Bedell.pdf

(12-09-2017 08:04 PM)mnnb Wrote: [ -> ]OK copywriting aficionados, this is a classic written by a forgotten ad man from the 1940s. Bedell was a retail guy, as well as a direct mail guy. He’s the King of Short Copy. Applying lessons from these “old dead guy” books always takes some thought, but personally, I find Bedell's insights are really useful for writing Facebook ads.

Anyway, if you find value in works by Claude Hopkins, Robert Collier, Victor Schwab and those types, you’ll probably appreciate Clyde Bedell also. (Note: Paper copies of this book go for over $100 on Amazon).

Good luck and hope it helps!

https://www.kennewhouse.com/wp-content/u...Bedell.pdf

This a 'gem', thats for bringing this to the light. Reps Given.

Thanks....REp Added++

Thanks, +rep add.

More goodies from that site can be found with this google dork (search query)

Let me see! Thks! reps added

Looks interesting. Reps given

Links still work as of 10/11/21

can someone upload again?

For my fellow Bedellheads:

Magic Button :

Code:

https://www.mediafire.com/file/50xvzcm5johut9w/Clyde_Bedell_-_How_to_Write_Advertising_That_Sells.pdf/file