An interesting book with some really great ideas. I would never have found it without the help of layna61524. Many thanks and reps to layna. Hope you find it useful.
Cheers,
NoJob
Thanks for share and bringing this to my attention. Max reps.
Very Cool,
NoJob !!
SP:
https://www.amazon.com/Play-Bigger-Dream...0062407619
272 pages, Published June 14, 2016
Excerpt from there...
Quote:From the Author
Too many innovations fail to find theirplace in the world. They never achieve company/category fit. We want to helpfix that. This book is more than a book. It's a mission. The goal is to incite a new global business dialogue about categories. Over years we discovered a connection, basedon data science, research and experience between the way markets work, brainscience, and the intuitive approaches used by the most successful entrepreneurial innovators. It's the culmination of our life's work. And it's called categorydesign.
The range of opinions in the reviews at the SP is...fascinating and worthy of a look-see.
Yeah this is very useful, please reup, thanks in advance, repped.