11-03-2017, 07:56 AM
Michael Masterson and MaryEllen Tribby - Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.Discusses how to create successful marketing campaigns by using a mix of different marketing channels
NOTE: This has been shared before, sometimes the links are not good, but I was asked in a PM if I had anything from Michael Masterson, so am posting a couple things!
Reps are always appreciated.
Cheers.
G.S.
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.Discusses how to create successful marketing campaigns by using a mix of different marketing channels
NOTE: This has been shared before, sometimes the links are not good, but I was asked in a PM if I had anything from Michael Masterson, so am posting a couple things!
Magic Button :
Reps are always appreciated.
Cheers.
G.S.
+REps Added