09-27-2017, 07:12 PM
Copywriting for Beginners Part 1 of 5: Seven Vital Questions
Practical advice from a veteran copywriter on writing effective ads, brochures, sales letters, online copy and more.
Created by Alan Sharpe
What Will I Learn?
- Define what copywriting is
- Describe the five main channels for copywriting
- Explain the types of copywriting that require specialized skill
- Understand the two main audiences for copywriting, and how they differ
- Describe what copywriting is not
- Understand the terms, jargon and buzzwords that every new copywriter must know
- Discover what you are selling
- Learn where you are selling (channel) and when (in the sales cycle)
- Uncover vital facts and insights into your target audience
- Discover why people buy (and don't buy) what you are promoting, so you can use this information to your advantage
- Understand the five types of competition you must overcome with your copy
- Focus your copy on one unique selling proposition
- Research any product or service to uncover its unique selling features and benefits
Includes:
- 1 hour on-demand video
- 1 Supplemental Resource
https://www.udemy.com/copywriting-for-beginners-part-1-of-5-seven-vital-questions/
Practical advice from a veteran copywriter on writing effective ads, brochures, sales letters, online copy and more.
Created by Alan Sharpe
What Will I Learn?
- Define what copywriting is
- Describe the five main channels for copywriting
- Explain the types of copywriting that require specialized skill
- Understand the two main audiences for copywriting, and how they differ
- Describe what copywriting is not
- Understand the terms, jargon and buzzwords that every new copywriter must know
- Discover what you are selling
- Learn where you are selling (channel) and when (in the sales cycle)
- Uncover vital facts and insights into your target audience
- Discover why people buy (and don't buy) what you are promoting, so you can use this information to your advantage
- Understand the five types of competition you must overcome with your copy
- Focus your copy on one unique selling proposition
- Research any product or service to uncover its unique selling features and benefits
Includes:
- 1 hour on-demand video
- 1 Supplemental Resource
https://www.udemy.com/copywriting-for-beginners-part-1-of-5-seven-vital-questions/