08-28-2017, 03:39 AM
![[Image: 0470009799.jpg]](http://media.wiley.com/product_data/coverImage300/99/04700097/0470009799.jpg)
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook
Full 287 page PDF DL:
https://cstn.files.wordpress.com/2009/10...-words.pdf