08-17-2017, 04:29 AM
UPDATE --- JANUARY 31, 2019
NEW DOWNLOAD LINK POSTED
NEW DOWNLOAD LINK POSTED
Dirty Little Secrets of Buzz
How to Attract Massive Attention for
Your Business, Your Product or Yourself
Your Business, Your Product or Yourself
![[Image: 2017-08-16_1125.png]](https://content.screencast.com/users/layna61524/folders/Jing/media/41412e57-0ba0-4e85-a8cf-7fbc44ac4dd2/2017-08-16_1125.png)
Author’s warning: Dirty Little Secrets of Buzz is written in a somewhat amoral tone: I’m giving you the tools without preaching to you.
I do strongly advise you to use these fast buzz secrets for good—either to improve your circumstances or to benefit those around you. These secrets work, and often swiftly, so be prepared for the consequences.
Once you become famous, there is no guarantee of ever returning to obscurity. Your actions will no longer be your own.
Here are just some of the secrets you’ll find inside:
• Create real outrage
• Michael Moore’s secret of continued success
• Establish a positive connection with the public
• Change is absolutely necessary
• Always remain accessible to the media
• Feel like you deserve to be on the air
• Think like a successful television producer
• Have an enemy and publicize your rivalry
• Everyone looks and sounds better on-air
• Build loyalty at any cost, even if it means less privacy
• Keep your fans involved and intrigued
• Exploit the viral aspects of YouTube and Vimeo
• Send Facebook video messages to your core fans only
• Create a viral group on Facebook
• Take advantage of slow news days
• Test new marketing concepts online first
• Network with others in your field
• Appear in-demand at all times
• Make everything appear easier than it actually is
• Be flexible and willing to evolve with the news cycle
• Take advantage of personal relationships, on-line and off-line
• Befriend the print media, especially trade magazines
• Parlay one television appearance into many
• Turn your website into a repeat publicity trap
• Be seen as a controversial expert, not an average Joe
• Use public appearances as a way to recruit new fans
• Don’t ride a publicity wave past its peak
• Get invited back on radio shows
• Remain down-to-earth, or at least fake humility
• Make the show’s host your ally
• Anticipate the newest stories before others do
Copyright 2008, 240 pp., PDF
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Analysis date: 2017-08-16 18:23:16 UTC
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