08-11-2017, 06:40 AM
POWER SALES WORDS
How to Write It, Say It, and
Sell It with Sizzle
Sell It with Sizzle
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Shared here in 2015:
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Introduction
There are two ways to use this book. You can use it as a step-by-step "how to" kit on the craft of copywriting. Or you can use it as a brain tease to kick-start the creative process and get those words flowing.
If you have never written a piece of copy before, you will benefit enormously by reading this book once through, section by section. Doing so will give you the lay of the land in terms of what any piece of copy needs to cover. You'll learn how to keep your message simple but compelling and how to choose the words that will clarify your key idea.
If, on the other hand, you are a seasoned writer, feel free to skip around this book whenever there's a specific writing problem that nags you. Is your lead long and rambling? Are you having trouble finding the perfect verb? Are you experiencing a "punctuation moment," saddling your words with exclamation points and quotes, double dashes and semicolons? Is your copy screaming with adjectives, making you sound more like a used car salesman instead of a respectable self-promoter?
This book will help you become unstuck.
Keep it as a handy reference, near your computer, bedside, shower, or anyplace where you come up with ideas. You'll find that this book will unblock writer's block, so you might want to also lend it occasionally to other deserving members of the tribe.
Copyright 2006, 282 pp., PDF
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