08-02-2017, 03:19 AM
Pages: 1 2
08-03-2017, 11:13 PM
(bump) No one?
08-03-2017, 11:32 PM
Bump. I'm looking for it too.
08-04-2017, 01:33 AM
bump this one also. thank you
08-04-2017, 03:34 AM
I found this on Google and it pretty much sums everything up. http://webcache.googleusercontent.com/se...clnk&gl=us
08-05-2017, 12:08 PM
kd1338 
Sums everything up ! And a kind of cool pay now and then later plan.
Rep Rep Rep Rep Rep
And rep for the OP for askin
Sums everything up ! And a kind of cool pay now and then later plan.
Rep Rep Rep Rep Rep
And rep for the OP for askin
08-05-2017, 10:34 PM
Wow...37$ for a product that just tells you to send postcards and get other businesses to share the cost/ad space? Crazy.
reps added kd1338
reps added kd1338
08-06-2017, 04:37 AM
Code:
Sticky Seller 101
First you’ll compile a list of local businesses who could use your services.
Don’t target everyone, because that will decrease response. You can always send more sticky sellers out to different niches.
Then you pick what service you want to promote that’ll be the best fit and most attractive to those prospects.
As Dan Kenney Says:
“Match bait to critter”
So let’s say you’ve got a service that’s a perfect fit for Chiros, Dentists, and Lawyers.
You discover there’s about 500 of them within a 15 mile radius.
Instead of spending $1,000 or more sending them gimmicked direct mail to trick the gatekeepers into not throwing it out — you’re going to send a jumbo postcard (6″x11″) that will only cost $315.
None of which you’ll pay for.
Get Others To Pay
First For example, mailing jumbo 6″ x 11″ thick glossy postcard to one thousand local businesses of your choosing is only $610*.
That’s only about $300 per partner.
If you’re partnering with businesses that target the same audience you are — reaching them all for only $300 is not just a bargain, but a complete steal.
If you decide to share the card with more than two others, it gets even more ridiculously affordable.
More on that later. For now let’s talk about who to partner with …
Get Others To Pay
You’ll want to partner up with businesses that will want to reach the same audience you are, which are not always so easy to think of at first.
But that’s OK because I’ve got a list of the ones I like to partner with:
Pizzerias
Cafes
Restaurants (office orders)
Liquor Stores (especially during holidays)
Water Cooler Suppliers
Janitorial Services
Carpet Cleaners
Paving
Payroll/CPA/Accounting
Merchant Processing
Computer Network IT
Uniform Supply Co’s
Catering
Insurance Agents
Award Engravers
Carpet Cleaners
Office Supply
Safety Supply Companies
Construction Suppliers
Small Business Banking
Signmakers/Printers
Summary:
These are all businesses that either target other businesses exclusively or benefit greatly from doing business with them. You have no clue how bad I would have wanted this list when I first started as I had to figure it all out on my own.
Tip: You can also find B2B franchises that are often very receptive to sharing a postcard with you. If you search the internet for “B2B Franchises” you’ll find many, many of them and simply scan through and see if any are in your area.
What A Sticky Seller
Starts to Look Like
Instead of mailing 10,000 all at once, you’ll mail 5k during the first 30 days and 5k over the next. This longer period of time gives you significantly more perceived value.
Regardless of the overall quantity, people give much more weight to the length of time the product will be working for them.
And I really love the flexibility of having two cards in one campaign. You can change up offers, switch things around, as well as some more crucial advantages you’ll see shortly …
More Benefits of Two-Part Mailing
Besides the attractiveness of pitching 60 days worth of advertising, there’s plenty more benefits:
Often a spread-out mailing gets slightly better results than a one-shot one because it’s not as susceptible to “timing” issues.
People want their money to work for them, and two entire months of working can seem like much more bang-for-the-buck than one shot.
You can charge more because the perceived value is so much higher.
It can help lessen your perception as a novelty and more of a true marketing platform.
Print and Cost Changes
The cost of printing two sets of 5,000 9×12 postcards is only $50 more than printing 10,000.
This is easily covered by the increase in profit you’ll get from the payment extensions, plus you get the flexibility of having two cards that can be differentiated.
Extended Payments
Breaking up payments into chunks and extending time can make even larger amounts very affordable.
The tried and proven “half down, half on approval” method is a testament itself: Asking someone to spend $500 sounds much more scary than saying it’s only $250 down and $250 after ad approval”.
(believe it or not, a lot of 9×12 marketers have failed simply because they kept asking for $500 rather than splitting it up into two easy chunks!).
But with the advantage of a split mailing – where two cards go out over two months – you gain the ability to extend a final payment 30 days away.
Why A Distant Payment Works
A final payment due 30 days away not only makes it much easier on your prospect’s cash flow, but helps reflect you as a trustworthy businessperson who’s willing to also put trust in them that they’ll pay.
If you cover your expenses and make some profit on the intial two payments – the remaining balance is essentially a windfall you’ll reap later.
It’s REALLY nice to finish your 9×12 with some profit and then a month later be able to collect another $2,000 to $3,000 free and clear. See the big picture?
Magic Formula:
Take the amount you want to sell each space for (say $525)
Determine what you’ll accept as a minimum (say $350)
Break that amount into two ($175 down, $175 on ad approval)
Collect the remainder ($175) in 30 days (before the 2nd month hits)
If you’ve got a 16 space card and you’re happy getting $350 per space upfront ($2,200 profit), start with that.
In a few short weeks you can start collecting the remaining $175 balances, totaling an additional $2,800 straight to your pocket.
Rearranging Payments
You can freely split the payments up however you’d like.
I simply recommend you always get the minimum you’ll accept upfront. That way if they don’t pay you’re not losing money or anything crazy like that.
If you want to sell spaces for something like say $695, you could arrange the payment structure to be various options like this:
$175 down, $175 on ad approval, $345 a month later
$150 down, $250 on ad approval, $295 a month later
$250 down, $250 on ad approval, $195 a month later
It’s super-flexible!
Collecting Final Payment
While most business owners will still do business with paper checks, it’s not a bad idea to try to get the payments pre-authorized via credit card. I use square’s fantastic ability to store customers cards.
It’s super easy.
When they pay for an ad though a square invoice, they can store the card and then as long as you have their authorization, just bang their card for the balance in 30 days.
To summarize
Run their card for the downpayment in person on your phone (or get a check)
Email a square invoice for the 2nd payment along with getting them to reply that it’s OK to run their card in 30 days.
(choose “save their card info” on the invoice) let them know to click the save their card option, and bang their card in 30 days.
Paypal will also let you setup a recurring payment button. As will Wave, Freshbooks, and Quickbooks.
And of course you can always do it the old fashioned way and go collect it in person like normal or confirm they’ve sent it in the mail to you.
What if They Don't Pay?
Easy …
If they don’t pay the last payment, don’t run their ad on the 2nd card.
Sell the space to someone else! Sell it to their competitor even.
p.s. just be sure to warn them in the 10 days leading up to the 2nd payment that they need to pay it to be advertised on the 2nd half.
Professional Insight:
Split extensions work best for those who:
don’t want to ask businesses to put down larger amounts upfront
don’t mind getting paid now and later rather all at once
are trying to find ways to make premium priced ads affordable to everyone
have difficulty selling one-shot mailings and feel longer-working products are easier to sell
Feel free to pick and choose the parts of you like.
You may want to extend your mailing out without changing your payment structure or you might want to only use the extension payments, it doesn’t matter to me. Use what works best for you.
Lastly:
Business owners of virtually any size can spend $500, no matter how “broke” they may seem. But what a lot of marketers don’t realize is that not all of them can come up with $500 right now.
Many don’t budget or plan for having that kind of cash to be spent on impulse so sometimes, even though they may be able to afford it – it just doesn’t fit into their cash flow.
Split extension payments solves that problem by making the payments fit into their cash flow easily while not resulting in you having to discount the whole deal and lose out on profit, make sense?
Too many 9×12’ers run into issues where the owner can only impulsively spend $300 – $350 at the moment and they just discount the whole deal to sell it. But using the extension method – you still get that remaining $150 or more.
*note: if you’re reading this that means you’ve been given early review access, congrats! Please, if you don’t mind – leave a comment below on your thoughts on the info as well as the format, etc. I’m trying my best to make these methods as easy to digest as possible and any feedback helps!
* the mention of “$610 all-in” is what I currently charge (as of 2017) for mailing 1,000 jumbo size 6×11 postcards on thick cardstock with uv gloss coating – including addressing and postage.08-08-2017, 10:40 PM
(08-06-2017 04:37 AM)b1tr0t Wrote: [ -> ]Code:
Sticky Seller 101
First you’ll compile a list of local businesses who could use your services.
Don’t target everyone, because that will decrease response. You can always send more sticky sellers out to different niches.
Then you pick what service you want to promote that’ll be the best fit and most attractive to those prospects.
As Dan Kenney Says:
“Match bait to critter”
So let’s say you’ve got a service that’s a perfect fit for Chiros, Dentists, and Lawyers.
You discover there’s about 500 of them within a 15 mile radius.
Instead of spending $1,000 or more sending them gimmicked direct mail to trick the gatekeepers into not throwing it out — you’re going to send a jumbo postcard (6″x11″) that will only cost $315.
None of which you’ll pay for.
Get Others To Pay
First For example, mailing jumbo 6″ x 11″ thick glossy postcard to one thousand local businesses of your choosing is only $610*.
That’s only about $300 per partner.
If you’re partnering with businesses that target the same audience you are — reaching them all for only $300 is not just a bargain, but a complete steal.
If you decide to share the card with more than two others, it gets even more ridiculously affordable.
More on that later. For now let’s talk about who to partner with …
Get Others To Pay
You’ll want to partner up with businesses that will want to reach the same audience you are, which are not always so easy to think of at first.
But that’s OK because I’ve got a list of the ones I like to partner with:
Pizzerias
Cafes
Restaurants (office orders)
Liquor Stores (especially during holidays)
Water Cooler Suppliers
Janitorial Services
Carpet Cleaners
Paving
Payroll/CPA/Accounting
Merchant Processing
Computer Network IT
Uniform Supply Co’s
Catering
Insurance Agents
Award Engravers
Carpet Cleaners
Office Supply
Safety Supply Companies
Construction Suppliers
Small Business Banking
Signmakers/Printers
Summary:
These are all businesses that either target other businesses exclusively or benefit greatly from doing business with them. You have no clue how bad I would have wanted this list when I first started as I had to figure it all out on my own.
Tip: You can also find B2B franchises that are often very receptive to sharing a postcard with you. If you search the internet for “B2B Franchises” you’ll find many, many of them and simply scan through and see if any are in your area.
What A Sticky Seller
Starts to Look Like
Instead of mailing 10,000 all at once, you’ll mail 5k during the first 30 days and 5k over the next. This longer period of time gives you significantly more perceived value.
Regardless of the overall quantity, people give much more weight to the length of time the product will be working for them.
And I really love the flexibility of having two cards in one campaign. You can change up offers, switch things around, as well as some more crucial advantages you’ll see shortly …
More Benefits of Two-Part Mailing
Besides the attractiveness of pitching 60 days worth of advertising, there’s plenty more benefits:
Often a spread-out mailing gets slightly better results than a one-shot one because it’s not as susceptible to “timing” issues.
People want their money to work for them, and two entire months of working can seem like much more bang-for-the-buck than one shot.
You can charge more because the perceived value is so much higher.
It can help lessen your perception as a novelty and more of a true marketing platform.
Print and Cost Changes
The cost of printing two sets of 5,000 9×12 postcards is only $50 more than printing 10,000.
This is easily covered by the increase in profit you’ll get from the payment extensions, plus you get the flexibility of having two cards that can be differentiated.
Extended Payments
Breaking up payments into chunks and extending time can make even larger amounts very affordable.
The tried and proven “half down, half on approval” method is a testament itself: Asking someone to spend $500 sounds much more scary than saying it’s only $250 down and $250 after ad approval”.
(believe it or not, a lot of 9×12 marketers have failed simply because they kept asking for $500 rather than splitting it up into two easy chunks!).
But with the advantage of a split mailing – where two cards go out over two months – you gain the ability to extend a final payment 30 days away.
Why A Distant Payment Works
A final payment due 30 days away not only makes it much easier on your prospect’s cash flow, but helps reflect you as a trustworthy businessperson who’s willing to also put trust in them that they’ll pay.
If you cover your expenses and make some profit on the intial two payments – the remaining balance is essentially a windfall you’ll reap later.
It’s REALLY nice to finish your 9×12 with some profit and then a month later be able to collect another $2,000 to $3,000 free and clear. See the big picture?
Magic Formula:
Take the amount you want to sell each space for (say $525)
Determine what you’ll accept as a minimum (say $350)
Break that amount into two ($175 down, $175 on ad approval)
Collect the remainder ($175) in 30 days (before the 2nd month hits)
If you’ve got a 16 space card and you’re happy getting $350 per space upfront ($2,200 profit), start with that.
In a few short weeks you can start collecting the remaining $175 balances, totaling an additional $2,800 straight to your pocket.
Rearranging Payments
You can freely split the payments up however you’d like.
I simply recommend you always get the minimum you’ll accept upfront. That way if they don’t pay you’re not losing money or anything crazy like that.
If you want to sell spaces for something like say $695, you could arrange the payment structure to be various options like this:
$175 down, $175 on ad approval, $345 a month later
$150 down, $250 on ad approval, $295 a month later
$250 down, $250 on ad approval, $195 a month later
It’s super-flexible!
Collecting Final Payment
While most business owners will still do business with paper checks, it’s not a bad idea to try to get the payments pre-authorized via credit card. I use square’s fantastic ability to store customers cards.
It’s super easy.
When they pay for an ad though a square invoice, they can store the card and then as long as you have their authorization, just bang their card for the balance in 30 days.
To summarize
Run their card for the downpayment in person on your phone (or get a check)
Email a square invoice for the 2nd payment along with getting them to reply that it’s OK to run their card in 30 days.
(choose “save their card info” on the invoice) let them know to click the save their card option, and bang their card in 30 days.
Paypal will also let you setup a recurring payment button. As will Wave, Freshbooks, and Quickbooks.
And of course you can always do it the old fashioned way and go collect it in person like normal or confirm they’ve sent it in the mail to you.
What if They Don't Pay?
Easy …
If they don’t pay the last payment, don’t run their ad on the 2nd card.
Sell the space to someone else! Sell it to their competitor even.
p.s. just be sure to warn them in the 10 days leading up to the 2nd payment that they need to pay it to be advertised on the 2nd half.
Professional Insight:
Split extensions work best for those who:
don’t want to ask businesses to put down larger amounts upfront
don’t mind getting paid now and later rather all at once
are trying to find ways to make premium priced ads affordable to everyone
have difficulty selling one-shot mailings and feel longer-working products are easier to sell
Feel free to pick and choose the parts of you like.
You may want to extend your mailing out without changing your payment structure or you might want to only use the extension payments, it doesn’t matter to me. Use what works best for you.
Lastly:
Business owners of virtually any size can spend $500, no matter how “broke” they may seem. But what a lot of marketers don’t realize is that not all of them can come up with $500 right now.
Many don’t budget or plan for having that kind of cash to be spent on impulse so sometimes, even though they may be able to afford it – it just doesn’t fit into their cash flow.
Split extension payments solves that problem by making the payments fit into their cash flow easily while not resulting in you having to discount the whole deal and lose out on profit, make sense?
Too many 9×12’ers run into issues where the owner can only impulsively spend $300 – $350 at the moment and they just discount the whole deal to sell it. But using the extension method – you still get that remaining $150 or more.
*note: if you’re reading this that means you’ve been given early review access, congrats! Please, if you don’t mind – leave a comment below on your thoughts on the info as well as the format, etc. I’m trying my best to make these methods as easy to digest as possible and any feedback helps!
* the mention of “$610 all-in” is what I currently charge (as of 2017) for mailing 1,000 jumbo size 6×11 postcards on thick cardstock with uv gloss coating – including addressing and postage.
wow thank you for the information. It looks it does require a significant investment to get started and the sales page said non required I guess to lure you in. I do like though how the sales page is clean and not crowded. He lures people in by the simplicity sounding of it without revealing the true nature lurking inside. Thanks.
10-11-2017, 07:51 AM
what this is? well his FB group is called = Bob Ross 9x12, Print, and Direct Marketing !
how to do it for "Free" - well, get paid up front like some "students" success stories, from his highresponsemarketing [dot] com/members/ =
...sold "14 spaces at $500 each", and then "Sean P. Sold Nearly All His Spaces Over Email using Paypal" (meaning not face-to-face, or using the phone?).
. [the SeanP. podcast blogpage is accessible from the /member/ page url above, unlike his FB posts]
.
how to do it for "Free" - well, get paid up front like some "students" success stories, from his highresponsemarketing [dot] com/members/ =
...sold "14 spaces at $500 each", and then "Sean P. Sold Nearly All His Spaces Over Email using Paypal" (meaning not face-to-face, or using the phone?).
. [the SeanP. podcast blogpage is accessible from the /member/ page url above, unlike his FB posts]
.
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