This is an interesting product -- depending of course on your preferred business model. It revolves around Bing PPC traffic to sell Clickbank products.
The essence is a strategy of using Bing PPC to send traffic for specific types of keywords (tightly product-related) ...
... to a formulaic above-the-fold landing page that is designed to win the click ...
... and the click bypasses the associated Clickbank sales page and take the clicker directly to the order page via a redirect page that contains a script that places your affiliate cookie.
This strategy has been around a long time and it's been successful for a long time when it's done right.
The author dives into the detailed mechanics of making this work. Lots of detail on the keywords, the construction of the landing page, the Bing campaign, and he provides the redirect/cookie placement script.
There's a little twist, just a sidebar observation, that I thought was interesting. He points out a Giggle Adwords ad (not his) that sends traffic to a Bing Search page where (presumably) the Giggle advertiser occupies top position with a Bing PPC ad. Thereby taking advantage of the much greater Giggle traffic and the fact that the #1 position in Bing PPC gets a big proportion of the clicks. I've only ever seen this mentioned once before. Clever if the numbers make it viable!
![[Image: hXU2Saf.jpg]](http://i.imgur.com/hXU2Saf.jpg)
