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The Business and Practice of Coaching

Finding Your Niche, Making Money and Attracting Ideal Clients

From the Introduction...

Building a thriving coaching business is a challenge. With an estimated
number of 30,000 coaches worldwide, and with the majority hanging out
their coaching shingles since 1999, the coaching market is definitely growing.
But data show that these same coaches are finding that despite their
best efforts, the business side of coaching is not as financially viable as they
had initially hoped.

In the latest industry-wide survey conducted by the International Coach
Federation (ICF), the largest professional association of coaches,
70% of all coaches surveyed report that even though they are working
hard to build their businesses, they are making less than a living
wage. Coaches need help in order to succeed in the business
of coaching, and they need it now.

Whether you are a veteran coach, a brand-new coach, or someone still
undecided about coaching, this book is written with your business success
in mind. If you have questions about what it takes to start a coaching business
or how to expand your ongoing coaching business, we have answers
that have been tested in the marketplace.

If you are at a loss as to how to attract clients, retain clients, or earn what
you need, we have strategies that will shorten your learning curve.

If you love being a coach but don't yet love being in business and feel stuck or
burned out, we can help you find an easier way to thrive in this challenging business.

302 pp. PDF Copyright 2005

Layna's Note: I put the copyright date front-and-center to let you know this book may be a little dated. It is intended to give you a basis (a foundation) for the topic covered and not necessarily a recent version of the topic. I'm doing this because on another share, I had a few people complain about the date of a share. As I find stuff I share it; it may not be the latest-and-greatest but it's up to you to research and find more recent updates (if available) if you enjoy what I share.

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Layna61524

layna61524