06-01-2017, 01:20 PM
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Here's an overview of what you'll be teaching when you deliver your own course on How to Automate Your Online Marketing.
Module 1: Introduction – How Automation Helps Your Online Marketing
You'll start by discussing the meaning of the term ‘marketing automation’ and all the benefits for your business. The biggest benefit is usually time, but you might be surprised at some of the others.
Module 2: What is the Goal of Your Marketing Automation Strategy?
In order to create an automation strategy, marketers need to understand what they hope to accomplish first. In Module 2, you'll talk about different types of goals they might want to achieve and how they line up with the sales process.
Module 3: Social Media Automation
Social media can be one of your biggest time drains, sometimes with the lowest ROI. In Module 3, you'll look at how to cut the time spent on social sites, automate different aspects, but still keep social media marketing highly personal.
Module 4: Email Marketing Automation
Email is the heart and soul of many businesses, especially when it comes to developing relationships with both leads and customers. In Module 4, you’ll discuss how to automate many aspects of email marketing so that your students can do a better job of converting leads to customers and retaining the customers they already have.
Module 5: Content Marketing Automation
Content creation is something that’s often pushed to the side because marketers ‘don’t have enough time’, but content marketing is also a key part of building credibility online. In Module 5, you'll be looking at both ways to automate some of the marketing side of content, as well as tools that will speed up content creation.
Module 6: Customer Follow-Up Automation
Your current customers are your best source of repeat sales and additional revenue, but most marketers probably aren't taking advantage of all the automation available for making this happen. In the last module before you finish up, you’ll explore some powerful tactics and tools for using automation in ongoing customer relationship-building.
Conclusion
By this point, you’ve discussed some astounding ways to use automation that will make an enormous impact on your students' business and their life. In the concluding module, you’ll have them spend time putting it all together by building their personal automation plan and identifying their next steps.
Product Summary
Here's a summary of all the content you'll get with your license
Participant Materials
Course Book
Workbook
Graphics and Screenshots
Summary Checklist
Infographic
Slides Handout
Tools
Facilitator Materials
Slideshow
Speaker Notes
Facilitator Guide
Evaluation Form
Research Sources
Follow-Up Emails
Mind Map Overview
Top Ways to Deliver Your Training
Instructions for Using Your New Content
Promotion Materials
Opt-In Report
Opt-In Report Summary Checklist
Opt-In Report Slideshow
Opt-In Page
Opt-In Follow Up Emails
Infographic
Blog Posts
Tweets
Sales Page
eCover Templates
Sales Page
Download
Here's an overview of what you'll be teaching when you deliver your own course on How to Automate Your Online Marketing.
Module 1: Introduction – How Automation Helps Your Online Marketing
You'll start by discussing the meaning of the term ‘marketing automation’ and all the benefits for your business. The biggest benefit is usually time, but you might be surprised at some of the others.
Module 2: What is the Goal of Your Marketing Automation Strategy?
In order to create an automation strategy, marketers need to understand what they hope to accomplish first. In Module 2, you'll talk about different types of goals they might want to achieve and how they line up with the sales process.
Module 3: Social Media Automation
Social media can be one of your biggest time drains, sometimes with the lowest ROI. In Module 3, you'll look at how to cut the time spent on social sites, automate different aspects, but still keep social media marketing highly personal.
Module 4: Email Marketing Automation
Email is the heart and soul of many businesses, especially when it comes to developing relationships with both leads and customers. In Module 4, you’ll discuss how to automate many aspects of email marketing so that your students can do a better job of converting leads to customers and retaining the customers they already have.
Module 5: Content Marketing Automation
Content creation is something that’s often pushed to the side because marketers ‘don’t have enough time’, but content marketing is also a key part of building credibility online. In Module 5, you'll be looking at both ways to automate some of the marketing side of content, as well as tools that will speed up content creation.
Module 6: Customer Follow-Up Automation
Your current customers are your best source of repeat sales and additional revenue, but most marketers probably aren't taking advantage of all the automation available for making this happen. In the last module before you finish up, you’ll explore some powerful tactics and tools for using automation in ongoing customer relationship-building.
Conclusion
By this point, you’ve discussed some astounding ways to use automation that will make an enormous impact on your students' business and their life. In the concluding module, you’ll have them spend time putting it all together by building their personal automation plan and identifying their next steps.
Product Summary
Here's a summary of all the content you'll get with your license
Participant Materials
Course Book
Workbook
Graphics and Screenshots
Summary Checklist
Infographic
Slides Handout
Tools
Facilitator Materials
Slideshow
Speaker Notes
Facilitator Guide
Evaluation Form
Research Sources
Follow-Up Emails
Mind Map Overview
Top Ways to Deliver Your Training
Instructions for Using Your New Content
Promotion Materials
Opt-In Report
Opt-In Report Summary Checklist
Opt-In Report Slideshow
Opt-In Page
Opt-In Follow Up Emails
Infographic
Blog Posts
Tweets
Sales Page
eCover Templates
Sales Page
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