04-06-2017, 03:57 PM
The King of Madison Avenue - David Ogilvy and the Making of Modern Advertising
by Kenneth Roman
by Kenneth Roman
David Ogilvy was unquestionably the King of Madison Avenue. Ken Roman's biography reflects his personal insights gained from being a colleague of Ogilvy's for several decades.
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.
Entertaining and educational all at once - a must read for anyone in marketing or advertising!
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https://www.amazon.com/King-Madison-Avenue-Ogilvy-Advertising-ebook/dp/B001VLXNE2/
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http://www1.zippyshare.com/v/aUqKuAXa/file.html