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I found this analysis of eCom shopping trends by accident, but plan to research more into the source website in the future. Based on billions of online shopping outcomes, I feel it is a more durable analysis than what you will find in the guru webinar course. Just for my friends at bbhf, so you dont have to giveup your contact info {cough}

Magic Button :

http://info.monetate.com/rs/092-TQN-434/...2-2016.pdf

I cant find a section of the bbhf directly related to eCom. IF there was a better place to post please note to me here in this thread.

rep please IF you feel its useful .. so I know to post more similar. Putting a note in the rep "Q2 Trends in eCom " helps to show me what interest there is.

+Reps Added

Thanks for posting. Do post more metrics.

Any context as to which online retailer this study was based on? ie: They mention "...we analyzed more than sevenbillion online shopping sessions that took place during Q2 2016"

Good insight!

Thanks and repped!

eD

(10-08-2016 07:57 AM)AprilShowers Wrote: [ -> ]Thanks for posting. Do post more metrics.

Any context as to which online retailer this study was based on? ie: They mention "...we analyzed more than sevenbillion online shopping sessions that took place during Q2 2016"

This was aggregate data from many retailers/manufacturers. There is a long standing tradition of providing raw demographic data to marketing/advertising agencies(on a NDA / confidential basis), where it is aggregated. That allows companies to see how they are doing versus their competitors. Data is not generally based on specific products but on customer behaviors.