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Recently I was in my email and found a reply I am currently looking for...

The strategy mentioned in the webinar used petitions to grow an email list and then offer a fee plus shipping product (pendant)

The NIche example shown in the webby was Save the horses...

Anybody here remember who it was or anything that might help me find the replay?

i personally don't but i did a quick google search and came up with this....

http://www.meetup.com/Georgia-Horseback-...219781007/

the webinar they are talking about was a year and a half ago so don't know if this is the same webinar you are talking about or not. it's theme was "save the horses" though....