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Don Debelak (Bringing Your Product to Market) encourages those who tinker, invent and dream to Think Big. The two most common, but also the most costly, routes for would-be entrepreneurs are starting their own companies and licensing their ideas to other firms. But even if they have the start-up funds, many fail because they lack business savvy and negotiating clout. There are seven alternative methods (e.g., home-shopping TV, mail-order catalogues, private label marketing), says Debelak, that can allow big thinkers on a shoestring budget or with little business know-how to reap financial rewards from their ideas. In this informative and clearly organized guide, he helps readers decide which method is right for them and then walks them through the entire process.

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http://mir.cr/06BLATVH

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