07-19-2016, 09:52 AM
Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them - Dr Jeffrey Lant [eBook (MOBI, EPUB)]
Here's another one headed for the classics for you. Love that there's a digital version of this floating around now. I've had this hard copy for ages. - NC
![[Image: j0a8g3.jpg]](http://i65.tinypic.com/j0a8g3.jpg)
"If you haven't heard of this book... there's a problem in your life." lol
Look at the marketing "communications'' you're putting out... ads, flyers, post cards, cover letters, proposals... and all the rest. Is the first thing you see... your name? Your company name? Your photograph? Your address? Your logo? THEN YOU'RE PRODUCING SELFISH, "ME-CENTERED" MARKETING DOCUMENTS... INSTEAD OF CASH COPY... and your sales are suffering!!!
Over 98% of the marketing communications you're producing right this minute are ending up in the trash. They don't get anyone to act. They don't get anyone to buy. Yet because you're spending a pile on producing this junk you think you're "marketing". GET OVER IT!
The marketing communications you're using are failures unless they get people to ACT... unless they get people to BUY. There is never another reason for producing any kind of marketing communication -- certainly massaging your ego isn't one! That's why you need CASH COPY in your office... now! Learn:
the 21 biggest copywriting mistakes you're making and how to avoid them;
directions for turning your copy around so it's about your prospects... and not about you;
how to turn product and service features into the benefits that really get people to buy.
turn every word, every line, each paragraph and page into hooks that motivate your prospects to buy NOW,
get and use client-centered testimonials; create offers that motivate buyers...
And much, much more.
Get It:
Don't be just another USELESS leacher that doesn't do shit on this forum.
Here's another one headed for the classics for you. Love that there's a digital version of this floating around now. I've had this hard copy for ages. - NC
"If you haven't heard of this book... there's a problem in your life." lol
Look at the marketing "communications'' you're putting out... ads, flyers, post cards, cover letters, proposals... and all the rest. Is the first thing you see... your name? Your company name? Your photograph? Your address? Your logo? THEN YOU'RE PRODUCING SELFISH, "ME-CENTERED" MARKETING DOCUMENTS... INSTEAD OF CASH COPY... and your sales are suffering!!!
Over 98% of the marketing communications you're producing right this minute are ending up in the trash. They don't get anyone to act. They don't get anyone to buy. Yet because you're spending a pile on producing this junk you think you're "marketing". GET OVER IT!
The marketing communications you're using are failures unless they get people to ACT... unless they get people to BUY. There is never another reason for producing any kind of marketing communication -- certainly massaging your ego isn't one! That's why you need CASH COPY in your office... now! Learn:
the 21 biggest copywriting mistakes you're making and how to avoid them;
directions for turning your copy around so it's about your prospects... and not about you;
how to turn product and service features into the benefits that really get people to buy.
turn every word, every line, each paragraph and page into hooks that motivate your prospects to buy NOW,
get and use client-centered testimonials; create offers that motivate buyers...
And much, much more.
Get It:
Magic Button :
Don't be just another USELESS leacher that doesn't do shit on this forum.
Sir NC.