07-06-2016, 01:58 AM
The Star Principle: How It Can Make You Rich
![[Image: 51x5_Ao203_200.jpg]](https://s32.postimg.org/6epnjngz9/51x5_Ao203_200.jpg)
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.
THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.
Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.
Top Customer Review
5.0 out of 5 stars If This Book Cost $20,000, It Would Still Be Worth The Money.
By None other than Perry Marshall on January 2, 2014
Format: Paperback Verified Purchase
"When I visited Richard Koch at this home in Portugal, I told him he should take this book off the market, buy up all the used copies and re-package it for $20,000. Why? Because it explains the essence of the strategy that grew his wealth from $2 million to $200 million in less than 20 years.
Essentially, this book says “Why do I bat 50% when most Venture Capitalists bat 5%? The secret is the Star Principle.” Only bet on #1 players, and only play in markets that are growing at 10% per year or more. Disqualify everything else. And if you’re not the #1 player, redefine the market so you ARE the #1 player.
Now of course Richard goes into much greater detail than that, but that’s the gist of it. I realized when I read it, that all the major home runs I've hit in my career did in fact follow that formula. I’d just never articulated it as well or as clearly as Richard had.
As a marketer, this has added a tremendous context and focus to my approach to Unique Selling Proposition, or USP. I think we do a very good job with USP but this added another level of specificity. What space should you choose to be unique in? Is that space growing? How is it defined? What language has the market chosen to describe it and how should you alter that language? How can you adjust your USP by 10% to fit Richard’s formula, so you have a First Mover Advantage wherever you go?
This is to say, you don’t have to necessarily be an equity investor or even “have money” to benefit from this. This book is about ANY business situation where you decide where to drive your stake in the ground. It’s just as applicable to a bootstrap entrepreneur as it is to an investor with a few million dollars in his pocket.
You might read this book and conclude you're in the wrong industry, niche or profession. Better to figure that out now, not later.
I was kicking myself for not having read this book five years ago - a friend of mine had sent it to me quite some time ago. But now that I have it under my belt, it has transformed my understanding of where to focus my finite energy. Some of us marketers are so good we can move ourselves or a client from #5 to #1. Yes, it can be done. But the odds are against you. There are easier ways.
What happens if you take the same amount of energy and you focus it on transforming a “#1 by small margin” to “#1 by HUGE margin”? That’s where fortunes are made.
I love the elegance and simplicity. I also appreciate the fact that Richard is willing to even write books like this in the first place. Most players at his level are not in the book writing business and it might arguably be in their interest to keep that wisdom to themselves. Thanks Richard for a truly and genuinely game-changing book."
http://pc.cd/a66ctalK
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.
THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.
Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.
Top Customer Review
5.0 out of 5 stars If This Book Cost $20,000, It Would Still Be Worth The Money.
By None other than Perry Marshall on January 2, 2014
Format: Paperback Verified Purchase
"When I visited Richard Koch at this home in Portugal, I told him he should take this book off the market, buy up all the used copies and re-package it for $20,000. Why? Because it explains the essence of the strategy that grew his wealth from $2 million to $200 million in less than 20 years.
Essentially, this book says “Why do I bat 50% when most Venture Capitalists bat 5%? The secret is the Star Principle.” Only bet on #1 players, and only play in markets that are growing at 10% per year or more. Disqualify everything else. And if you’re not the #1 player, redefine the market so you ARE the #1 player.
Now of course Richard goes into much greater detail than that, but that’s the gist of it. I realized when I read it, that all the major home runs I've hit in my career did in fact follow that formula. I’d just never articulated it as well or as clearly as Richard had.
As a marketer, this has added a tremendous context and focus to my approach to Unique Selling Proposition, or USP. I think we do a very good job with USP but this added another level of specificity. What space should you choose to be unique in? Is that space growing? How is it defined? What language has the market chosen to describe it and how should you alter that language? How can you adjust your USP by 10% to fit Richard’s formula, so you have a First Mover Advantage wherever you go?
This is to say, you don’t have to necessarily be an equity investor or even “have money” to benefit from this. This book is about ANY business situation where you decide where to drive your stake in the ground. It’s just as applicable to a bootstrap entrepreneur as it is to an investor with a few million dollars in his pocket.
You might read this book and conclude you're in the wrong industry, niche or profession. Better to figure that out now, not later.
I was kicking myself for not having read this book five years ago - a friend of mine had sent it to me quite some time ago. But now that I have it under my belt, it has transformed my understanding of where to focus my finite energy. Some of us marketers are so good we can move ourselves or a client from #5 to #1. Yes, it can be done. But the odds are against you. There are easier ways.
What happens if you take the same amount of energy and you focus it on transforming a “#1 by small margin” to “#1 by HUGE margin”? That’s where fortunes are made.
I love the elegance and simplicity. I also appreciate the fact that Richard is willing to even write books like this in the first place. Most players at his level are not in the book writing business and it might arguably be in their interest to keep that wisdom to themselves. Thanks Richard for a truly and genuinely game-changing book."
http://pc.cd/a66ctalK
