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Think of the Oscars selfie that almost broke Twitter, the street portraits on the Humans of New York photoblog, the Instagram takeover of pop culture: Images shape our world and our conversations. (Sometimes—as in the case of teenagers and Snapchat—they are the conversation.)

As storytelling becomes more and more part of marketing, visual content is developing into one of content marketing's most powerful assets. Brands are becoming more visual. They're making compelling updates on image-driven networks such as Pinterest and Instagram, and using photos, videos, infographics, and slideshows as storytelling devices to redefine their presence on Facebook and LinkedIn.

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