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Thank you rhqman. REP added :)

Many thanks to Joeblack1 for sharing the popular:
Hooked - How to Build Habit-Forming Products - Nir Eyal 2014 (171 pages)
and to others for their mirrors..
REP given.

For convenience I've included both the PDF and the EPUB Versions into a single folder.
Here is a mirror of the compressed 11 MB rar file.

Magic Button :

https://www58.zippyshare.com/v/LNT3bl35/file.html
OR
http://mir.cr/0Y62P2PC

ENJOY!

Just heard about this book, like today. Which immediately made me think of 2.5 works...

The power of habit, when he speaks about habit forming products like Listerine and "My life in Advertising" when hopkins spoke about everyday lifestyle and knowing what people actually do and inserting your product into their routine.

Also breakthrough advertising when gene goes into the "day in the life" when bringing your reader in with your copy.

I've got to read this. Thanks!

Here's the pdf only version, should anyone want it...

Magic Button :

Code:

https://www120.zippyshare.com/v/9E93oM7I/file.html