05-09-2016, 10:12 AM
(from Amazon)
"A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.
Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process.
The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas.
He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Amazon page
"This early creative director at J Walter Thompson, Chicago deserves to be far better known. His is the only book I know of which explains how you can get better ideas.
Since I find getting any idea a pain, it is difficult to overstate its value. Where others divide the subject simplistically into “Awareness” and “Brand-building” with the occasional nod in the direction of direct response, James Webb Young looks at the subject in a far more sophisticated and intelligent manner."
(Drayton Bird, in his book "51 helpful marketing ideas ")
TABLE OF CONTENTS
FOREWORD HOW CAN I GET AN IDEA
CHAPTER ONE HOW IT STARTED
CHAPTER TWO THE FORMULA OF EXPERIENCE
CHAPTER THREE THE PARETO THEORY
CHAPTER FOUR TRAINING THE MIND
CHAPTER FIVE COMBINING OLD ELEMENTS
CHAPTER SIX IDEAS ARE NEW COMBINATIONS
CHAPTER SEVEN THE MENTAL DIGESTIVE PROCESS
CHAPTER EIGHT “CONSTANTLY THINKING ABOUT IT”
CHAPTER NINE THE FINAL STAGE
CHAPTER TEN SOME AFTERTHOUGHTS
mediafire link
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"A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.
Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process.
The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas.
He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Amazon page
Magic Button :
Code:
http://www.amazon.com/Technique-Producing-Ideas-James-Young/dp/1477428690"This early creative director at J Walter Thompson, Chicago deserves to be far better known. His is the only book I know of which explains how you can get better ideas.
Since I find getting any idea a pain, it is difficult to overstate its value. Where others divide the subject simplistically into “Awareness” and “Brand-building” with the occasional nod in the direction of direct response, James Webb Young looks at the subject in a far more sophisticated and intelligent manner."
(Drayton Bird, in his book "51 helpful marketing ideas ")
TABLE OF CONTENTS
FOREWORD HOW CAN I GET AN IDEA
CHAPTER ONE HOW IT STARTED
CHAPTER TWO THE FORMULA OF EXPERIENCE
CHAPTER THREE THE PARETO THEORY
CHAPTER FOUR TRAINING THE MIND
CHAPTER FIVE COMBINING OLD ELEMENTS
CHAPTER SIX IDEAS ARE NEW COMBINATIONS
CHAPTER SEVEN THE MENTAL DIGESTIVE PROCESS
CHAPTER EIGHT “CONSTANTLY THINKING ABOUT IT”
CHAPTER NINE THE FINAL STAGE
CHAPTER TEN SOME AFTERTHOUGHTS
mediafire link
Magic Button :
Code:
http://www.mediafire.com/download/2yknl2rryd8aodh/TechforProdIdeas-J-WebbY.zip---
If you find value in this post,
Help yourself.
Apply what you learn for your benefit.
Ask what you can't answer with google
Help others.
Make a mirror.
Share a review.
Help me.
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