05-08-2016, 07:59 AM
![[Image: w_sprb06c8.jpg]](http://s32.postimg.org/jfy9zhwsl/w_sprb06c8.jpg)
Deploying data-driven customer communications through the local businesses that sell your products and services.
This paper addresses triggered marketing for brands that sell through partners, both B2B2C and B2B2B. Common names to describe marketing through a channel are distributed marketing, partner marketing, affiliate marketing, or simply channel marketing. The sales channels that are referred to in this paper as “local partners” or “partners,” are those retailers, dealers, resellers, franchisees, field agents, or VARs that sell branded products and services to end users.
IN THIS WHITE PAPER YOU WILL LEARN:
• What is Triggered Marketing and Why is it Important for Brands?
• The Events That Trigger Marketing
• How to Implement Triggered Marketing
• Types of Triggered Communications and Measurement
https://mega.nz/#!3EkwVDjT!gUcXuxgAN23mD...1ga2I9QM8k