05-01-2016, 04:33 AM
![[Image: w_cmoc01c8.jpg]](http://s32.postimg.org/akelkfevp/w_cmoc01c8.jpg)
Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles.
This article from a leading practitioner of content marketing demonstrates how B2B leaders like Symantec, Oracle, Cognos, SGI, and others are using peer-powered, insight-driven content campaigns to engage target audiences around highly relevant topics and conversations that drive measurable brand and business results. This is the first in a series of original articles and reports from leaders in the field of content marketing brought to you by the CMO Council’s Content ROI Center.
https://mega.nz/#!ilVBjSjR!2NK4i0vJykIwc...fBK3i5FfNo
"The Content Marketing and Organizational Branding Report Bundle (Includes 5 FREE Reports!)"
Advance your content marketing and organizational branding knowledge by sourcing peer-based insights and best practices.
Executive reports from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Advance your knowledge by sourcing peer-based insights and best practices.
Content Marketing and Organizational Branding Research Report Bundle Includes:
The Content Connection to Vendor Selection
Better Lead Yield in the Content Marketing Field
Define What’s Valued Online
Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance
Making the Workplace a Brand-Defining Space
This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine.
https://mega.nz/#!G4FkyTgS!YdT3ZjBsbOlob...ilUNKfxZMA