Thanks for your effort although I feel Brian did give a summary at the beginning:
Quote: Here is a Summary of Our Key Findings:
1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.
2. Our data also shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.
3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.
4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.
6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.
7. Content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.
8. We found a very small relationship between title tag keyword optimization and ranking. This correlation was significantly smaller than we expected, which may reflect Google’s move to Semantic Search.
9. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.
10. Despite Google’s many Penguin updates, exact match anchor text appears to have a strong influence on rankings.
11. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.
So basically nothing has changed except #5, the introduction of HTTPS as a ranking signal. Seriously, all of those metrics listed, G has been using atleast the last 5 years for their ranking algorithm.
If you look, most of these metrics have dependencies, for instance #9 site speed, if your site loads slow that leads to a higher bounce rate #11.
Some things will always be the foundation for rankings, #3 Content is King, Link authority and anchor text will always be a common denominator for high rankings.
As long as you have optimized content, anchor text, back links and low bounce rate your site can stand the many animal updates from Google.
Thanks OP
(02-11-2016 03:52 PM)Mrgwaps Wrote: [ -> ]As long as you have optimized content, anchor text, back links and low bounce rate your site can stand the many animal updates from Google.
You just help me save a lot of times.
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Thanks for the tip.
Got It, This is very effective for me. I read it.
Great Information. Got It.
