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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

sales page
http://www.amazon.com/Predictably-Irrati...Dan_Ariely


Get it
http://www17.zippyshare.com/v/kz2fsNjo/file.html

thanks and reps

Thanks caasdon, this is cool. REP given.
Arielly is very interesting. He was burned quite badly and during
his treatment became interested in effectiveness of various treatments,
and the reasons behind using them - the assumptions. This led to his
becoming a scientist so that he could do testing to better understand
our psychology.

Here is a mirror:

Magic Button :

Code:

https://www.anonymiz.com/?http%3A%2F%2Fmir.cr%2F0ZV35RFZ

Please consider giving REP love for my work.

Regardless, I appreciate all my bbhf family!
Cheers!

Found a direct link of the PDF:

Magic Button :

http://radio.shabanali.com/predictable.pdf