08-07-2011, 12:22 PM
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When trying to create niche websites, research is very important. You need to ask the following questions:
- What are the most profitable industries?
- How much can I make or should I charge per lead/sale?
- What keywords should I focus on?
Service Magic provides cost per lead data on virtually all home services-related industries and some others including pet sitting ($10/lead), photo portraits ($12/lead), wedding DJ ($12/lead).
How do I use this information?
- If you are a SEO or web designer that wants to know how much a lead is worth to a customer, here is your answer.
- You can now more accurately calculate SEO ROI vs. other marketing methods (SEO looks d*** affordable compared to ServiceMagic!)
- If you want to create a local home services directory website, this information will tell you:
- What industries should I target
- How much is a lead worth to my customers
- If you are looking for a niche in home services, this information will tell you where the most money is, and what markets may have low competition (instead of trying to rank for “[location] construction,†you can now try to rank for “[location] garage constructionâ€
- Domainers (people who buy domains and sell them) can use this information for acquiring the most valuable domains
Service Magic has two different pricing structures. The numbers shown are the less expensive program, which involves pre-paid accounts (“Premier Proâ€). The pay-as-you-go option is far more expensive (10-35%, an average of ~25% more per lead). This is called Lead Select. Keep in mind that the numbers shown may be 1/3 more than shown.
- Roofing, Siding and Gutters
- Roofing – Install or Replacement - $55/$66
(Same price for Asphalt Shingle, Flat, Foam, Single Ply, Metal, Natural Slate, Traditional Tile, Wood Shake or Composite) - Siding
- Exterior Painting or Staining: Liquid (Spray-On) Siding – Apply – $55/$66
- Concrete, Brick and Stone: Brick or Stone Siding – Install – $50/$60
- Vinyl Siding – Install or Replace – $55
- Wood or Fiber-Cement Siding – Install – $55
- Roofing – Install or Replacement - $55/$66
- Senior Housing
- Nursing Home – Medicare/Medicaid – $65
- Nursing Home – Private Pay – $65
- Additions, Remodels and Renovations – Construction
- [b]Additions, Building Outbuildings and Structures[/B]
- Addition to Existing Structure – Build – $50/$60
- Garage – Build - $50/$60
- Greenhouse – Build – $50/$60
- [b]Remodels and Renovations[/B]
- Bathroom – Remodel - $50/$60
- Kitchen – Remodel - $50/$60
- Pool Enclosure – Build – $50
- Shelter or Outbuilding – Build – $50
- Major Renovation – Multiple Rooms - $50/$60
- Remodel to Accommodate a Disability - $50/$60
- Disability Elevator or Chair Lift – Install - $50/$60
- [b]Site preparation[/B]
- Building Site – Preparation and Clearing - $50/$60
- Demolition – $33/$50
- Roofing: Roofing – Install or Replacement
- [b]Recovery Services – Disaster[/B]
- Major Home Repairs (General Contractor) – $50
- Recovery Service – Earthquake Damage – $50
- [b]Additions, Building Outbuildings and Structures[/B]
- Architects, Builders, Designers and Other Professionals
- Builders and General Contractors
Custom Home, Log Home, Newly Constructed Home – New Community, Newly Constructed Home – Older Community – $55
Modular Home – $50 - Engineer – Soil – $50
- Builders and General Contractors
- Heating and Cooling
- Air Conditioning and Cooling: Central A/C – Install - $42/$51
- Central Heating System: Central Heating System – Install or Replace - $42/$51
- Heat Pump – Install or Replace - $42/$51
- Windows and Doors
- New Windows – Multiple - $42/$51
- Electrical, Telephone and Wiring
- Electrical for Additions and Remodels – Install – $50/$60
- Home Automation System – Install / Service – $50
- Building Automation System – Install / Service – $60
- Audio/Visual System – Install – $60
- Generator – Install – $33/$50
- Solar Panels/Electric System – Install – $42/$51
- Plumbing
- Faucents, Fixtures and Pipes: Plumbing for Additions and Remodels – Install - $50/$60
- Septic System – Install or Replace - $33/$50
- Boiler or Radiator Heating System – Install – $33/$50
- Painting and Staining
- Exterior Home or Structure – Paint or Stain - $42/$51
- Interior Home or Surfaces – Paint or Stain $36/$54
- Specialty Painting: Faux Finishes, Mural or Trompe L’oeil, Textures - $36/$54
- Flooring
- Hardwood: Hardwood Wood Flooring Install or Replace – $38/$57
- Tile: Stone (Granite, Marble, Slate, etc) – Install – $33/$50
- Laminate and Vinyl: Simulated Wood or Stone Laminate – Install – $33/$50
- Carpentry and Cabinets
- Wood Fence – Install - $33/$50
- Carpentry Framing – Install – $50
Download the PDFs Here:
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