08-01-2011, 02:37 AM
One of freelance websites has presented a formula to be followed when writing the reports. The formula is logical and seems good so I thought, I should share it with you.
Even though the information may be simple it must be made to sound profound and top secret.
You must write at a 4th grade level with short sentences and plenty of line breaks for skimming. Think about readability
Headlines should be 18pt Tahoma and Type should be 12pt Arial
Bold or highlight major points.
Use lists and bullet points as often as possible.
Here is the basic formula:
First: Tell them what they are about to learn or “The Big Promise†This should be like a headline and sub-headline format.
Second: Let the readers know that you understand their problem and feel their pain. Show empathy and compassion. Talk to them like a friend.
Third: Tell them about the research you have done and why they should listen to you. Educate them about the subject in encyclopedia fashion to prove you that you know what you’re talking about. Lastly, site experts in the field to give you more credibility by association.
Fourth: Un-Veil the Secret: Reveal the NEW biggest thing or the “Missing Link†that they should do first before they try anything else to solve their problem. This is the one page solution to their problem. This is 90% of the meat of the report and should be billed as “Little Knownâ€
Fifth: Explain other popular alternative solutions just in case the â€Big Idea†is not for them. These are the common solutions that they could probably find if they looked hard enough. These should be sound fundamental ideas but still add sizzle when you reveal them.
Sixth: Review 5 top commercial solutions (When Available) on the market and their positives and negatives. This is for those readers that don’t want to do it themselves.
Add hyperlinks the product sites in this section below each review. Three Positive reviews and two bad are usually best.
Seventh: List resource links like stories, useful blogs, association sites, government sites, pdfs, images, YouTube videos and other helpful information readers can link to.
Eighth: Close with 10 preventative tips for the future to avoid the problem. Remind the readers that an ounce of prevention is worth a pound of cure.
Ninth: Be Pushy! Urge them to take action to solve their problem today and warn against procrastination. We can’t help people if they don’t use the information. Push them hard and remind them of the bad things that will come if they procrastinate.
Tenth: Close with an image of what life will be like when their problem has passed. Plus, invite them to send their feedback, suggestions and additional questions in.
Last: Say Thank You and You’re Done
Think of it like a killer book report! Remember the idea is to shock and amaze. Have fun delivering the information as an expert.
If you want a pdf copy. Then download it here:
http://www.mediafire.com/?656bzv7ivj2glpi
MIRROR:
http://www.mirrorcreator.com/files/0PUILYXL/
Even though the information may be simple it must be made to sound profound and top secret.
You must write at a 4th grade level with short sentences and plenty of line breaks for skimming. Think about readability
Headlines should be 18pt Tahoma and Type should be 12pt Arial
Bold or highlight major points.
Use lists and bullet points as often as possible.
Here is the basic formula:
First: Tell them what they are about to learn or “The Big Promise†This should be like a headline and sub-headline format.
Second: Let the readers know that you understand their problem and feel their pain. Show empathy and compassion. Talk to them like a friend.
Third: Tell them about the research you have done and why they should listen to you. Educate them about the subject in encyclopedia fashion to prove you that you know what you’re talking about. Lastly, site experts in the field to give you more credibility by association.
Fourth: Un-Veil the Secret: Reveal the NEW biggest thing or the “Missing Link†that they should do first before they try anything else to solve their problem. This is the one page solution to their problem. This is 90% of the meat of the report and should be billed as “Little Knownâ€
Fifth: Explain other popular alternative solutions just in case the â€Big Idea†is not for them. These are the common solutions that they could probably find if they looked hard enough. These should be sound fundamental ideas but still add sizzle when you reveal them.
Sixth: Review 5 top commercial solutions (When Available) on the market and their positives and negatives. This is for those readers that don’t want to do it themselves.
Add hyperlinks the product sites in this section below each review. Three Positive reviews and two bad are usually best.
Seventh: List resource links like stories, useful blogs, association sites, government sites, pdfs, images, YouTube videos and other helpful information readers can link to.
Eighth: Close with 10 preventative tips for the future to avoid the problem. Remind the readers that an ounce of prevention is worth a pound of cure.
Ninth: Be Pushy! Urge them to take action to solve their problem today and warn against procrastination. We can’t help people if they don’t use the information. Push them hard and remind them of the bad things that will come if they procrastinate.
Tenth: Close with an image of what life will be like when their problem has passed. Plus, invite them to send their feedback, suggestions and additional questions in.
Last: Say Thank You and You’re Done
Think of it like a killer book report! Remember the idea is to shock and amaze. Have fun delivering the information as an expert.
If you want a pdf copy. Then download it here:
http://www.mediafire.com/?656bzv7ivj2glpi
MIRROR:
http://www.mirrorcreator.com/files/0PUILYXL/