Hi! Please, help me!
My e-mails to my users often go to spam and users don't open them. What are possible reasons?
My contect is unique, I thorougly check it!
I need more information to check. PM me.
What auto responder are you using?
What from email address are you using? (@gmail.com) OR (example@yourdomain.com)
Have you clicked spam rate on your swipe (email?)
What sort of subject lines are you using?
For future reference:
When they first sign up for your emails, have detail instructions/pictures based on the "freemail" domain on how to add your email address to your contact list. It automatically places your emails in their inbox. It's a form of internal whitelisting. Use a popup page that displays when they click submit info on how to add you to their contact list. It should automatically refresh to the "carrot" page/download when they confirm works best.
For already signed up users, it's a little more difficult. If your messages aren't "spammy" and you're still hitting the spam box, you can get accreditation from a service similar to ReturnPath, but not as quite as expensive, that'll push those emails to the inbox just long enough for you to give instructions to those users to add you to their contact list.
I always have several seed lists I mail to before I send to my entire list. I have an internal list of aged freemium email accounts (AOL/Gmail/MS/Yahoo/.ru) that I send to first to make sure my email(s) is/are inboxing. I then segment my list, sending different emails using multivariant testing to about 2% to 5% of my users depending on the entire list size. Next, I monitor for opens, clicks and actions. If I get decent OCAs, I send the winner to the entire list.
Hitting inbox is the main game in email marketing.
You need to study spam filters of Gmail and Yahoo and other email providers to avoid spam and blacklist.
-Limitation of messages per ip/per hour/day
There are many variables why emails go to spam.
-No spf/dkim/rdns
-Too many messages from 1 IP
-Too many messages from the same "FROM"
-Repeated messages
-Too many bounce email
-Your links are flagged as spam
-Many people mark your messages as spam
-Your server or ISP ip address are flagged as spam.
-Your email server is new (reputation)
-Html on body of messages
-Bad keywords on body of messages
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