10-31-2015, 05:11 AM
(10-26-2015 02:04 PM)bigdaddy Wrote: [ -> ]Does anybody know if there have been any new updates to the videos?
I was following along the Facebook ads video, titled "Module 3 Video 1 - Updated," and this whole "Facebook Pixel Conversion Tracking" thing has me confused.
I was trying to do what he was showing in the videos, and now it's totally different on Facebook.
Apparently now there's only 1 freakin' Pixel per FB ad account or some shit!
I'll admit that I'm kind of new to some of this stuff, and have always hated FB.
But just when I thought it would be cool to jump in to this and give it a go again,
they made another change to confuse me. Uuggh!
So I guess my REAL question is: WTF do we do here to create this proper tracking pixel?
do we create a new campaign or something?
Forgive my ignorance to this stuff. I'm hoping that someone who knows how to do this the right way can help out here.
Thanks,
BigDaddy
P.S. If you don't know what I'm talking about, go ahead and watch that video while trying to do what he says in FB Ad Manager - it all starts to happen around the 3 and a half minute mark of the Module 3, video 1 video.
FB is basically trying to streamline their whole pixel strategy. Think of your FB pixel almost as a "build-it-yourself" swiss army knife type of thing.
You start with your basic FB pixel - your ad account is only going to have one. This is the "standard" pixel from which that fires upon views - meaning if you install the "stock" (i.e. - unmodified) pixel code on a page, it'll fire when someone visits that page and should be used for basic traffic.
So say you have a blog where you want to pixel any and all visitors so you can re-target them later - this is what you'd use said "stock" pixel code for, putting it on pages where general traffic come to.
But say you want to track something other than general traffic - add to cart, conversions, or what have you. FB now allows you to simply take extra snippets of code and add it to your stock pixel. You then stick that on the pages you want to measure that specific thing.
For instance, say you want to track sales conversions. Get your pixel and add the "Purchase" code to it. Stick this only on your post-checkout page.
You could do this with any of the code variants FB offers you - which why I made the swiss army knife comparison. You start with a basic knife (your stock code), then add to it whatever other tools you want be it a toothpick, scissors, or whatever (your additional codes for Add to Cart, Purchase, etc).
At this point you have a modified pixel with the Purchase code added on that gets put on every single Thank You page. Now you might think that all the different data is gonna get mixed up b/c you have the same conversion tracking code on several different Thank You pages.
Your purchase modified code is indeed gonna collect data for every single page it's on, regardless of the product, website, etc.
However, that data is then sorted when you're going into your ad data itself.
So you have Purchase-modified code on the Thank You pages for Widget #1 and Widget #2.
Well, your ads only point to one place - so if you're gonna promote both, you'll have to have a separate ad each for Widget #1 and Widget #2.
When you go into your Widget #1 ad data, it'll access all the info collected by your Purchase modified pixel, but only report the data associated with that specific Widget #1 ad.
Same goes for the specific Widge #2 ad.
And when you create your second Widget #1 ad, it'll only extract data from the code about that second Widget #1 ad, and so on.
It's all pretty simple once you understand how FB is now approaching it, but you have to realize that FB is now just taking a completely brand new approach to how they're using their pixels, using the data, and so on.
Hope that helps, dude.
