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Lynda - Analyzing Your Website to Improve SEO (updated Sep 09, 2015)
Size: 399MB | Duration: 1h 55m | Video: AVC (.mp4) 960x540 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results.
This course offers a consultant's take on how to analyze each component-from keywords to content to code-and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Topics include:
* Understanding why indexing is important
* Using the Google AdWords Keyword Tool
* Dealing with frames, iframes, and popups
* Working with SEO-friendly URLs
* Using meta tags
* Clearing source code clutter
* Building links within the site
* Working with Google+
* Reviewing page content
* Building and submitting an HTML and XML sitemap
* Garnering links outside the site



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