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Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers
English | Computer and Internet | 11. April 2008 | ISBN-10: 0470241993 | 274 pages | pdf | 3 mb
"Web 2.0 is a course correction for the Internet that is weaving the social fabric back together again ? It's not just your own perceptions and observations anymore; it's back to the old way."
-- Patrick Crane, LinkedIn
"Web 2.0 is about giving a lot of control back to the user."
-- Michele Turner, Adobe

"Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday."
-- Tim Bray, Sun Microsystems

"If you don't do it [Web 2.0],then you'll lose market share and you'll wish you had."
-- Seth Sternberg, Meebo

the one-way Web is dead
Web 2.0 is an elusive concept, but one thing is certain -- the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate -- or be left behind.

These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.

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