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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications.
The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries.
Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate.
Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources.
The encyclopedia is also available online.
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http://www.amazon.com/Wiley-International-Encyclopedia-Marketing-Jagdish/dp/1405161787Code:
http://megacloudfiles.com/0qm4q2y91qxe/International_Encyclopedia_of_Marketing.pdf.html