05-10-2015, 12:58 AM
Hello BBHF members. Today I have a 14 page pdf that discusses leaderboards, banners and skyscraper ads with relevance to the importance of positioning, dimensions, visual display significance and more. There is no sales page and probably geared more towards newbies but this information is very helpful and the pdf is quite clear. So what is inside?
For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the *RPMs realized:
1. Positioning of ads
2. Styling of ads
3. Relevancy of ads
* Note:
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Three additional ideas for generating more revenue from the standard leaderboard ad unit. Making these changes will likely lead to a boost in display ad revenue on almost any site.
-Leaderboard Definition
-Banner Definition
-Skyscraper Definition
-How to Better Monetize
-Why Leaderboards?
-Optimal Leaderboard Strategy
-Bad and Good Leaderboard Examples
-3 Ideas to Improve Leaderboard Ad Performance
-Test #1: Add 728×15 Link Unit
-Test #2: Try Other Monetization Strategies
-Test #3: Add Footer Leaderboard
Download:
http://mir.cr/0UQH9IC5
For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the *RPMs realized:
1. Positioning of ads
2. Styling of ads
3. Relevancy of ads
* Note:
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Three additional ideas for generating more revenue from the standard leaderboard ad unit. Making these changes will likely lead to a boost in display ad revenue on almost any site.
-Leaderboard Definition
-Banner Definition
-Skyscraper Definition
-How to Better Monetize
-Why Leaderboards?
-Optimal Leaderboard Strategy
-Bad and Good Leaderboard Examples
-3 Ideas to Improve Leaderboard Ad Performance
-Test #1: Add 728×15 Link Unit
-Test #2: Try Other Monetization Strategies
-Test #3: Add Footer Leaderboard
Download:
http://mir.cr/0UQH9IC5