05-07-2015, 03:40 AM
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Harness the Power of Referrals to Ensure a Steady Flow of New Customers
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Harness the Power of Referrals to Ensure a Steady Flow of New Customers
Introducing the Referral Engine Pro course based on the best selling book by John Jantsch
There was a time when marketers would simply create a product or brand, broadcast a compelling message, and send the sales folks out to hunt down new business.
Over the past few years, in large part due to the explosion of online tools and networks, customers and prospects are now active participants in the creation of products, services, brands, positioning, messages, and subsequent buzz – for good or bad.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Referral Engine Pro is broken up into four important lessons housed in an online portal so you can go through each lesson and action plan at your own pace and return to consume the additional resources over and over again. You can even give your entire sales team or staff access to the lessons. The lessons include a video presentation of the key points by John Jantsch and are based on over twenty years of working with small business owners building referral system.
Each lesson includes:
A video overview
PDF version of the slides
Video transcript
Action steps
Supplemental content
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