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The Complete Book of Perfect Phrases for High-Performing Sales Professionals by Robert Bacal, Bill Brooks
English | ISBN: 0071636099 | 736 pages | PDF | 1.5 MB





The Right Phrase for Every Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time. The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You'll find perfect phrases for: Lead Generation
-Turn cold calls into profitable relationships
-Expand your customer base
-Write engaging letters and e-mails Sales Calls
-Get access to decision makers
-Present your product in compelling language
-Resist objections and stalling tactics Customer Service
-Develop a rapport with every client
-Handle the most difficult of customers
-Close every conversation on a positive note

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