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Presented by link building experts Eric Ward and Ken McGaffin, “Link Building Post-Panda” will explain:

• The real reasons behind Panda, Penguin, etc. – what’s Google trying to achieve with these updates?
• How to combine link building with social media to maximize your results.
• How to thicken up “thin” site content to avoid getting penalized.
• The right (and wrong) way to use Google’s disavow tool.
• Which links you should be pursuing—and which are a waste of time.

You Get:

• 11 on-demand videos (you can access them anytime)
• Worksheets and step-by-step tutorials
• Full transcripts of all videos in PDF format

Master Link Building in a Post-Panda World

Presented by Eric Ward and Ken McGaffin, two highly respected link
building and SEO consultants, the “Link Building Post-Panda” video
course is designed to help you optimize your online presence for
Google’s latest changes—and safeguard it against the changes that are
yet to come.

This timely series features 11 on-demand videos that explore the key
aspects of post-Panda link building. The course also features:

• Worksheets to help reinforce what you’ve learned
• Video transcripts you can refer back to as needed
• Links to comprehensive support resources

A Glimpse at the Videos

1. Panda and Onwards: If you want your business to
prosper on Google, then you must understand what Google is doing and why
– then use that information to your advantage. This video explores the
timing and rationale behind the Panda, Penguin, and Hummingbird updates
and provides key insights you can apply to your online marketing
strategy.

2. Duplicate and Thin Content: “Thin” content
generally refers to low-value, unoriginal content on your website or
blog—and it’s become a prime target of Google’s updates. However,
ecommerce sites by nature tend to have thin content (in fact, overly
descriptive, text-heavy pages can actually send visitors packing). So
what’s the solution? We’ll show you how to please both your site
visitors and Google by combining a few key elements and leveraging the
right keywords.

3. How to Thicken Thin Content: If you have lots of
thin content on your site, what do you do? Here’s how to bulk it up to
be more SEO-friendly using tools like videos, user-generated content,
product descriptions, and more.

4. Press Release Links Post-Panda: It used to be
that anchor text-links in distributed press releases were all you needed
to gain traction in the search engines. But this is no longer the
case—Google now ignores links in press release copy. The good news is
that press releases can still bring you a lot of excellent SEO value, if
you know what Google wants. We’ll tell you about it in this video.

5. The Sea of Crud: With hundreds of “build it
yourself” tools floating around, it’s never been easier to create web
pages on the fly. As a result, millions of pages are produced that have
no inherent value whatsoever. These pages make up the Sea of Crud, a
swirling vortex of low-quality websites that do nothing to elevate the
searcher’s experience. In this video, we explain what attributes your
site must have in order to rise above the fray.

6. The Four Types of Links: At the very basic level,
there are only four types of links. But which ones are really worth
pursuing – those ‘golden links’ that will earn you a handsome return in
the form of more traffic and customers? And which links are a waste of
time? We break it all down for you in a clear and concise way.

7. Getting the Best Possible Links: It may be
surprising to hear, but sometimes getting a link too early is a bad
thing. It’s important to look beyond quick wins; otherwise you could be
missing the most prized links of all. Find out more in this video.

8. Multiple Disciplines in Link Building: Link
building can’t be done in a vacuum. To be successful at it, you must
work in tandem with other disciplines such as marketing and public
relations. After watching this video, you’ll understand the art of
collaboration and how to be a highly valued member of any SEO team.

9. The Role of Social Media in Link Building: Social
signals—like a link from someone’s social media profile to your
company’s web page—have been getting a lot of press as the ‘new link
building.’ While this may not be entirely true, social media and link
building do go hand in hand. We’ll show you how to combine them
effectively to enhance and accelerate your SEO results.

10. Should You Use the Disavow Tool? Let’s face it:
in the past, you’ve probably received some dodgy links—maybe even bought
some. Google’s disavow tool is a last-ditch opportunity to eliminate
spammy or low-quality backlinks to your website, allowing you to ask the
search engine to disregard certain links when assessing your site. In
this video, we’ll explain when and how to use the disavow tool, so you
can avoid mistakes that could cost you rankings.

11. How to Future-Proof Your Link Building. Of
course, no one can predict exactly what Google will do in the future.
But you can make educated guesses and take practical steps to safeguard
your website from upcoming algorithmic changes. We outline what you need
to do in this video.

Who Needs This Course?

“Link Building Post-Panda” is ideal for anyone who
wants to generate more traffic through higher organic search engine
rankings—and protect their website’s current traffic streams from future
Google updates. It’s particularly suitable if you:

• Depend on Google to bring you a significant part of your business.
• Are doing business online, but attracting only a small fraction of business through organic search results.
• Are uncertain about what Google is doing and want clarity on the reasons behind their algorithmic updates.
• Have built questionable links in the past and now want to embrace quality links.
• Have been outsourcing your SEO and link building and are concerned you may be at risk of losing Google traffic.
• Want to capitalize on the new opportunities brought on by Google’s changes.

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